Chief Digital Officer Program: Leading Transformation

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Course Date

STARTS ON

March 31, 2022

Course Duration

DURATION

12 Months
Online and In-Person/Live Virtual

Course Fee

PROGRAM FEE

US$28,000 US$300 application fee

Early Registration Benefit

US$2,000

We are offering an early registration benefit on the program fee exclusively for participants who apply by January 13, 2022.
The final fee will be US$26,000.

Envision Enterprise-Wide Digital Transformation

The long-term benefits of digital transformation are pushing companies to seek visionary chief digital officers to overhaul legacy systems and anticipate technological shifts. The Chief Digital Officer Program: Leading Transformation has been designed to prepare digital executives to lead the future.

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16 weeks of core modules

Gain a comprehensive understanding of the frameworks and strategies that drive digital transformation through the program’s five core modules focus areas.

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Up to 18 weeks of online and live electives

Choose two online electives and one in-person or live virtual online elective that will enhance your digital transformation skills.

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Three days of in-person networking

Build lifelong connections with esteemed faculty and like-minded peers during three days of in-person networking.

Profile picture of professor Kevin McTigue

”We are witnessing the rise of digital technologies and the urgency of digitalization across industries. This necessitates a rare combination of strategic clarity, technical knowledge, and strong leadership skills. The Chief Digital Officer Program takes advantage of Kellogg’s world-class thought leadership and faculty and empowers leaders to remodel companies into truly digital businesses. While participants learn to strategize for evolving digital changes, they will also gain C-suite leadership skills and business acumen.”

— Kevin McTigue
Clinical Associate Professor of Marketing
Faculty Director

Key Takeaways

Analyze market trends, threats, and opportunities to form a digital growth roadmap aligned with business objectives

Develop a comprehensive perspective of frontier technologies to advance growth strategies

Define values-based leadership skills for the C-suite and learn to effectively manage stakeholder relationships

Build a customer-centric organization by identifying ways to enhance customer experience

Evaluate your organization’s current practices to create a digital-focused action plan and establish the means to govern digital strategies on an ongoing basis

Program Curriculum

  • The program's learning journey includes a core program and three electives. The core modules will be covered in five overarching topic areas that will equip you with the tools and frameworks to shape business strategy and lead digital transformation.

    Becoming a Digital Leader

    • Leading Successful Digital Transformation Efforts
    • Leadership

    Identifying Opportunities

    • Building a Customer-Centric Organization
    • Landscape Analysis
    • Growth in a Disruptive Environment

    Building a Shared Vision

    • Vision and Roadmap
    • Overcoming Resistance to Change
    • C-Suite and Boardroom Dynamics
    • Digital Storytelling
    • Building the Business Case for Digital Strategy

    Executing for Today

    • Executive Project Management
    • Making Build, Buy or Partner Decisions
    • Platforms, Technology, and Data
    • Practical Change Management

    Building for Tomorrow

    • Building an Innovation Ecosystem
    • Nurturing an Innovation Culture


    • Data Visualization
    • Customer Analytics
    • Design Thinking
    • Growth Strategies
    • Customer Experience Strategy

    Note: Electives are subject to change.

    • Business Marketing Strategy
    • Delivering Business Growth
    • Leading with Advanced Analytics and AI
    • Corporate Governance
    • Operations Strategy
    • Driving Organizational Change
    • The Customer-Focused Organization
    • Competitive Strategy
    • Leading and Sustaining a Culture of Innovation
    • Lean Operations
    • Leading into the Future

    Note: Electives are subject to change.

  • The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with peers, industry experts, and faculty.


Participant Profile

The Chief Digital Officer Program is primarily designed for:

  • Directors or VPs and entrepreneurs responsible for digital transformation and creating an evolving digital roadmap for their organization
  • Current and aspiring C-suite executives in digital, information, marketing, and IT roles looking to upskill for innovation and growth
  • Senior digital transformation consultants and marketing entrepreneurs wanting to drive scale by leveraging digital methods
  • Executives in small and medium enterprises and technology roles who are initiating their first digital strategy

Participants are required to have:

  • A minimum of eight years of work experience in leading digital strategy
  • A role in leading digital transformation in the next step of their career
  • Fluency in written and spoken English
  • International exposure (preferred)

Capstone Project

The capstone project is a crucial aspect of the program that enables you to apply program learnings to real-life challenges. As you gain insights into the opportunities that await a chief digital officer, you will explore interactive tasks that will challenge you to develop innovative problem-solving strategies through a digital playbook.

Industry Interaction

As a participant in this program, you will interact with industry experts and learn about current trends, industry insights, and digital leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression. The core modules will include guest lectures and networking sessions. Additionally, you will have weekly live sessions with your success coach to help derive the most value from the program.

Meet the Faculty

The Kellogg Executive Education Chief Digital Officer Program, led by Professor Kevin McTigue, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.
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Alumni Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:

  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
  • 30 percent discount on all Kellogg Executive Education open-enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
  • A subscription to Kellogg magazine
  • Invitations to attend Kellogg-sponsored conferences on relevant issues in management

Chief Digital Officer Program: Leading Transformation Certificate

Example image of certificate that will be awarded after successful completion of this program

Chief Digital Officer Program: Leading Transformation Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

Download Brochure

After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This program does not grant academic credit or a degree from Kellogg School of Management.

Application Details

Round 1

The first application deadline is
January 13, 2022
and the fee to apply is
US$300.

Round 2

The second application deadline is
February 17, 2022
and the fee to apply is
US$400.

Round 3

The third application deadline is
March 15, 2022
and the fee to apply is
US$500.

Connect with an Advisor for a 1:1 Session

Email:
kellogg_cdo@emeritus.org

Phone:
+1 646 713 0918 (US) | +65 6871 4030 (Singapore)
+91 90290 07437 (India) | +971 44302011 (Dubai)

Schedule a Call:
Click here

Apply Now

Early registrations are encouraged. Seats fill up quickly!