Chief Digital Officer Program: Leading Transformation

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Course Dates

STARTS ON

March 21, 2024

Course Duration

DURATION

12 Months
Online and In-Person/Live Virtual

Course Fee

PROGRAM FEE

US$28,000 US$23,500 and get US$1,400 off with a referral US$200 application fee

Course Information Flexible payment available
Course Information Special group enrollment pricing

Learning is better with your colleagues

Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.

We hope you find the same. Special pricing is available for groups.

The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
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Courtlyn

Promotion and Events Specialist

Tuition Fee Benefit

US$4,500

This is only available to participants who apply by .

Envision Enterprise-Wide Digital Transformation

Digital technology has changed the face of business, requiring organizations to bridge the gap between business goals and digital capabilities for long-term success. Overhauling legacy systems, anticipating technological shifts, and leveraging digital technologies and customer insights to disrupt business models are essential to stay competitive.

The Chief Digital Officer Program has been designed to prepare digital executives to lead the future. Over the immersive 12-month learning journey, you will gain the skills and knowledge to develop growth strategies for digital disruption and innovation and identify opportunities to increase customer engagement.

98%

of organizations say they have started digital transformation in 2023, up from 78% in 2019.

Source: Deloitte Digital Maturity Index Survey

70%

of organizations say they need to be quicker in shifting investment to digital opportunities.

Source: KPMG CEO Outlook

Customized and Designed for Your Success

The Chief Digital Officer Program has been meticulously designed with the needs of busy executives in mind. You will learn through online and live virtual sessions, including faculty lectures and guest lectures from industry experts.

Innovate

Stay one step ahead of global business trends with a cutting-edge curriculum and world-renowned Kellogg thought leadership.

Collaborate

Build strong connections and exchange new digital perspectives during regular live interactions and networking with faculty, industry experts, and high-achieving peers.

Transform

Gain a comprehensive understanding of the tools and frameworks to drive your digital strategy through five core modules and a choice of topical electives.

Key Takeaways

Analyze market trends, threats, and opportunities to form a digital growth roadmap aligned with business objectives

Develop a comprehensive perspective of frontier technologies to advance growth strategies

Define values-based leadership skills for the C-suite and learn to effectively manage stakeholder relationships

Build a customer-centric organization by identifying ways to enhance customer experience

Evaluate your organization’s current practices to create a digital-focused action plan and establish the means to govern digital strategies on an ongoing basis

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”We are witnessing the rise of digital technologies and the urgency of digitalization across industries. This necessitates a rare combination of strategic clarity, technical knowledge, and strong leadership skills. The Chief Digital Officer Program takes advantage of Kellogg’s world-class thought leadership and faculty and empowers leaders to remodel companies into truly digital businesses. While participants learn to strategize for evolving digital changes, they will also gain C-suite leadership skills and business acumen.”

— Kevin McTigue
Clinical Associate Professor of Marketing
Faculty Director

Key Program Features

Core Curriculum

Kick-start your journey with 16 weeks of in-depth sessions on digital transformation, leadership, and business strategy.

Image to accompany text - Choice of Electives

Choice of Electives

Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.

Capstone Project

Explore interactive tasks that will challenge you to develop innovative problem-solving strategies through a digital playbook.

Networking Event

Engage in three days of in-person networking with peers, faculty, and industry experts on the Kellogg campus.

Success Coach

Maximize your learning journey with a success coach assigned to your cohort.

Expert Faculty

Learn from strategically focused, cross-disciplinary faculty who are experts in their fields.

Guest Speakers

Hear from industry experts to obtain firsthand insights into evolving digital transformation trends.

Scholar Benefits

Receive an Executive Scholar Certificate and gain select scholar benefits.

Program Curriculum

  • The program's learning journey includes a core program and three electives. The core modules will be covered in five overarching topic areas that will equip you with the tools and frameworks to shape business strategy and lead digital transformation.

    Becoming a Digital Leader

    • Leading Successful Digital Transformation Efforts
    • Leadership

    Identifying Opportunities

    • Building a Customer-Centric Organization
    • Landscape Analysis
    • Growth in a Disruptive Environment

    Building a Shared Vision

    • Vision and Roadmap
    • Overcoming Resistance to Change
    • C-Suite and Boardroom Dynamics
    • Magnetic Communication
    • Building the Business Case for Digital Strategy

    Executing for Today

    • Executive Project Management
    • Making Build, Buy, or Partner Decisions
    • Platforms, Technology, and Data
    • Practical Change Management

    Building for Tomorrow

    • Building an Innovation Ecosystem
    • Nurturing an Innovation Culture
    • AI Applications for Growth
    • Business Analytics: Decision Making with Data
    • Customer Loyalty: Strategy and Application
    • Digital Marketing Strategies: Data, Automation, AI & Analytics
    • Design Thinking: A Toolkit for Breakthrough Innovation
    • Omnichannel Marketing: Driving Customer Value & Business Growth
    • Data Strategy for Generative AI Platforms


    Note: Electives are subject to change.

    • Business Marketing Strategy
    • Delivering Business Growth
    • Leading with Advanced Analytics and AI
    • Corporate Governance
    • Operations Strategy
    • Driving Organizational Change
    • The Customer-Focused Organization
    • Competitive Strategy
    • Leading and Sustaining a Culture of Innovation
    • Lean Operations
    • Leading High-Impact Teams


    Note: Electives are subject to change.

  • The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with peers, industry experts, and faculty.

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Participant Profile

The Chief Digital Officer Program is primarily designed for:

  • Directors or VPs and entrepreneurs responsible for digital transformation and creating an evolving digital roadmap for their organization
  • Current and aspiring C-suite executives in digital, information, marketing, and IT roles looking to upskill for innovation and growth
  • Senior digital transformation consultants and marketing entrepreneurs wanting to drive scale by leveraging digital methods
  • Executives in small and medium enterprises and technology roles who are initiating their first digital strategy

Participants are required to have:

  • A minimum of eight years of work experience in leading digital strategy
  • A role in leading digital transformation in the next step of their career
  • Fluency in written and spoken English
  • International exposure (preferred)

Capstone Project

The capstone project is a crucial aspect of the program that enables you to apply program learnings to real-life challenges. As you gain insights into the opportunities that await a chief digital officer, you will explore interactive tasks that will challenge you to develop innovative problem-solving strategies through a digital playbook.

Industry Interaction

As a participant in this program, you will interact with industry experts and learn about current trends, industry insights, and digital leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression. The core modules will include guest lectures and networking sessions. Additionally, a success coach assigned to your cohort will help you derive the most value from the program.

Meet the Faculty

The Kellogg Executive Education Chief Digital Officer Program, led by Professor Kevin McTigue, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.

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JONATHAN COPULSKY

Lecturer of Marketing, Program Director, Business Marketing Strategy, Executive Education

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RICK DESAI

Adjunct Lecturer of Innovation & Entrepreneurship

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GINA FONG

Adjunct Lecturer of Marketing

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HARRY KRAEMER

Clinical Professor of Leadership

Profile picture of professor KEVIN McTIGUE

KEVIN McTIGUE

Faculty Director Clinical Associate Professor of Marketing

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NICHOLAS PEARCE

Clinical Professor of Management & Organizations

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MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Director of the Center for Research in Technology & Innovation

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DAVID SCHONTHAL

Clinical Professor of Innovation & Entrepreneurship, Faculty Director of Zell Fellows Program

Profile picture of professor Jonathan Copulsky

JONATHAN COPULSKY

Lecturer of Marketing, Program Director, Business Marketing Strategy, Executive Education

Profile picture of professor Rick Desai

RICK DESAI

Adjunct Lecturer of Innovation & Entrepreneurship

Profile picture of professor Gina Fong

GINA FONG

Adjunct Lecturer of Marketing

Profile picture of professor Harry Kraemer

HARRY KRAEMER

Clinical Professor of Leadership

Profile picture of professor KEVIN McTIGUE

KEVIN McTIGUE

Faculty Director Clinical Associate Professor of Marketing

Profile picture of professor Nicholas Pearce

NICHOLAS PEARCE

Clinical Professor of Management & Organizations

Profile picture of professor Mohanbir Sawhney

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Director of the Center for Research in Technology & Innovation

Profile picture of professor David Schonthal

DAVID SCHONTHAL

Clinical Professor of Innovation & Entrepreneurship, Faculty Director of Zell Fellows Program

Meet Your Success Coaches

Success Coach Monica Augustine

Monica Augustine

Success Coach

Monica Augustine is an expert in CX digital transformation with more than 20 years of experience in the technology industry. Her journey from India to Silicon Valley involved weathering many challenges and keeping at her dream constantly. She strongly believes that in every step of the way, everyone needs to ensure equality in the world and strive to maintain the equilibrium for a brighter future for all generations. Her experiences have paved the way for her mission in life to enable the upliftment of the company or community that she is a part of. She brings a culture of purposeful being, whether in leading transformation for the company or passionately working for her non-profit.

Success Coach Karthik Chakkarapani

Karthik Chakkarapani

Success Coach

Karthik Chakkarapani is the chief digital and information officer for Signify Americas and has previously worked with Cisco and Salesforce. Chakkarapani brings specialized and deep knowledge in driving customer-centric digital transformation and innovation and reimagining business models to drive growth and value by leveraging new and emerging digital technologies and trends. He has spent the last two decades leading and driving digital transformation and innovation programs for large enterprises across many industries. In 2020, he was recognized by National Diversity Council for Leadership Excellence for being a strong proponent of diversity and inclusion in the workplace.

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Scholar Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:

  • A Certificate of Professional Achievement, including a digital certificate for your social media profile
  • A 15% discount on all Executive Education year-long Chief Officer Programs
  • A 30% discount on Kellogg Executive Education open enrollment programs
  • Membership in the global Kellogg alumni network and access to the online network
  • Opportunities to participate in alumni clubs and events
  • Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
  • Access to digital copies of Kellogg magazine
  • A Kellogg-branded email account

Chief Digital Officer Program: Leading Transformation Certificate

Example image of certificate that will be awarded after successful completion of this program

Chief Digital Officer Program: Leading Transformation Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

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After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This program does not grant academic credit or a degree from Kellogg School of Management.

Application Details

program fee

US$28,000 US$23,500

The fee amount is available till ,, and does not include the application fee of US$200
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The program fee covers all program materials. The program fee does not include accommodations for the (optional) graduation and networking event, travel expenses (domestic, international, visa fee, and more) and other expenses not specifically mentioned in the fees.

Connect with an Advisor for a 1:1 Session

Email: kellogg_cdo@emeritus.org

Phone: +1 567 350 1225 (U.S.) / +52 559302 0507 (LATAM) / +44 1313 812071 (U.K.) / +971 80 00321209 (U.A.E)

Schedule a Call: Click here

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.