Chief Digital Officer Program: Leading Transformation

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Course Dates

STARTS ON

June 22, 2023

Course Duration

DURATION

12 Months
Online and In-Person/Live Virtual

Course Fee

PROGRAM FEE

US$28,000 US$600 application fee

Envision Enterprise-Wide Digital Transformation

The long-term benefits of digital transformation are pushing companies to seek visionary chief digital officers to overhaul legacy systems and anticipate technological shifts. The Chief Digital Officer Program: Leading Transformation has been designed to prepare digital executives to lead the future.

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16 weeks of core modules

Gain a comprehensive understanding of the frameworks and strategies that drive digital transformation through the program’s five core modules focus areas.

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Up to 18 weeks of online and live electives

Choose two online electives and one in-person or live virtual online elective that will enhance your digital transformation skills.

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Three days of in-person networking

Build lifelong connections with esteemed faculty and like-minded peers during three days of in-person networking.

Key Takeaways

Analyze market trends, threats, and opportunities to form a digital growth roadmap aligned with business objectives

Develop a comprehensive perspective of frontier technologies to advance growth strategies

Define values-based leadership skills for the C-suite and learn to effectively manage stakeholder relationships

Build a customer-centric organization by identifying ways to enhance customer experience

Evaluate your organization’s current practices to create a digital-focused action plan and establish the means to govern digital strategies on an ongoing basis

Profile picture of professor Kevin McTigue

”We are witnessing the rise of digital technologies and the urgency of digitalization across industries. This necessitates a rare combination of strategic clarity, technical knowledge, and strong leadership skills. The Chief Digital Officer Program takes advantage of Kellogg’s world-class thought leadership and faculty and empowers leaders to remodel companies into truly digital businesses. While participants learn to strategize for evolving digital changes, they will also gain C-suite leadership skills and business acumen.”

— Kevin McTigue
Clinical Associate Professor of Marketing
Faculty Director

Program Curriculum

  • The program's learning journey includes a core program and three electives. The core modules will be covered in five overarching topic areas that will equip you with the tools and frameworks to shape business strategy and lead digital transformation.

    Becoming a Digital Leader

    • Leading Successful Digital Transformation Efforts
    • Leadership

    Identifying Opportunities

    • Building a Customer-Centric Organization
    • Landscape Analysis
    • Growth in a Disruptive Environment

    Building a Shared Vision

    • Vision and Roadmap
    • Overcoming Resistance to Change
    • C-Suite and Boardroom Dynamics
    • Magnetic Communication
    • Building the Business Case for Digital Strategy

    Executing for Today

    • Executive Project Management
    • Making Build, Buy, or Partner Decisions
    • Platforms, Technology, and Data
    • Practical Change Management

    Building for Tomorrow

    • Building an Innovation Ecosystem
    • Nurturing an Innovation Culture
    • AI Applications for Growth
    • Business Analytics: Decision Making with Data
    • Customer Loyalty: Strategy and Application
    • Digital Marketing Strategies: Data, Automation, AI & Analytics
    • Design Thinking: A Toolkit for Breakthrough Innovation
    • Omnichannel Marketing: Driving Customer Value & Business Growth
    • Product Analytics—Drive Value From Product Data


    Note: Electives are subject to change.

    • Business Marketing Strategy
    • Delivering Business Growth
    • Leading with Advanced Analytics and AI
    • Corporate Governance
    • Operations Strategy
    • Driving Organizational Change
    • The Customer-Focused Organization
    • Competitive Strategy
    • Leading and Sustaining a Culture of Innovation
    • Lean Operations
    • Leading into the Future


    Note: Electives are subject to change.

  • The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with peers, industry experts, and faculty.

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Participant Profile

The Chief Digital Officer Program is primarily designed for:

  • Directors or VPs and entrepreneurs responsible for digital transformation and creating an evolving digital roadmap for their organization
  • Current and aspiring C-suite executives in digital, information, marketing, and IT roles looking to upskill for innovation and growth
  • Senior digital transformation consultants and marketing entrepreneurs wanting to drive scale by leveraging digital methods
  • Executives in small and medium enterprises and technology roles who are initiating their first digital strategy

Participants are required to have:

  • A minimum of eight years of work experience in leading digital strategy
  • A role in leading digital transformation in the next step of their career
  • Fluency in written and spoken English
  • International exposure (preferred)

Capstone Project

The capstone project is a crucial aspect of the program that enables you to apply program learnings to real-life challenges. As you gain insights into the opportunities that await a chief digital officer, you will explore interactive tasks that will challenge you to develop innovative problem-solving strategies through a digital playbook.

Industry Interaction

As a participant in this program, you will interact with industry experts and learn about current trends, industry insights, and digital leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression. The core modules will include guest lectures and networking sessions. Additionally, you will have weekly live sessions with your success coach to help derive the most value from the program.

Meet the Faculty

The Kellogg Executive Education Chief Digital Officer Program, led by Professor Kevin McTigue, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.

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JONATHAN COPULSKY

Lecturer of Marketing, Program Director, Business Marketing Strategy, Executive Education

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RICK DESAI

Adjunct Lecturer of Innovation & Entrepreneurship

Profile picture of professor Gina Fong

GINA FONG

Adjunct Lecturer of Marketing

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HARRY KRAEMER

Clinical Professor of Leadership

Profile picture of professor KEVIN McTIGUE

KEVIN McTIGUE

Faculty Director Clinical Associate Professor of Marketing

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NICHOLAS PEARCE

Clinical Professor of Management & Organizations

Profile picture of professor Mohanbir Sawhney

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Director of the Center for Research in Technology & Innovation

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DAVID SCHONTHAL

Clinical Professor of Innovation & Entrepreneurship, Faculty Director of Zell Fellows Program

Profile picture of professor Jonathan Copulsky

JONATHAN COPULSKY

Lecturer of Marketing, Program Director, Business Marketing Strategy, Executive Education

Profile picture of professor Rick Desai

RICK DESAI

Adjunct Lecturer of Innovation & Entrepreneurship

Profile picture of professor Gina Fong

GINA FONG

Adjunct Lecturer of Marketing

Profile picture of professor Harry Kraemer

HARRY KRAEMER

Clinical Professor of Leadership

Profile picture of professor KEVIN McTIGUE

KEVIN McTIGUE

Faculty Director Clinical Associate Professor of Marketing

Profile picture of professor Nicholas Pearce

NICHOLAS PEARCE

Clinical Professor of Management & Organizations

Profile picture of professor Mohanbir Sawhney

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Director of the Center for Research in Technology & Innovation

Profile picture of professor David Schonthal

DAVID SCHONTHAL

Clinical Professor of Innovation & Entrepreneurship, Faculty Director of Zell Fellows Program

Meet Your Success Coaches

Success Coach Monica Augustine

Monica Augustine

Success Coach

Monica Augustine is an expert in CX digital transformation with more than 20 years of experience in the technology industry. Her journey from India to Silicon Valley involved weathering many challenges and keeping at her dream constantly. She strongly believes that in every step of the way, everyone needs to ensure equality in the world and strive to maintain the equilibrium for a brighter future for all generations. Her experiences have paved the way for her mission in life to enable the upliftment of the company or community that she is a part of. She brings a culture of purposeful being, whether in leading transformation for the company or passionately working for her non-profit.

Success Coach Karthik Chakkarapani

Karthik Chakkarapani

Success Coach

Karthik Chakkarapani is the chief digital and information officer for Signify Americas and has previously worked with Cisco and Salesforce. Chakkarapani brings specialized and deep knowledge in driving customer-centric digital transformation and innovation and reimagining business models to drive growth and value by leveraging new and emerging digital technologies and trends. He has spent the last two decades leading and driving digital transformation and innovation programs for large enterprises across many industries. In 2020, he was recognized by National Diversity Council for Leadership Excellence for being a strong proponent of diversity and inclusion in the workplace.

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Alumni Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:

  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
  • 15 percent discount on all Kellogg Executive Education C-level, year-long online programs
  • 30 percent discount on Kellogg Executive Education open enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
  • A subscription to Kellogg magazine
  • Invitations to attend Kellogg-sponsored conferences on relevant issues in management

Chief Digital Officer Program: Leading Transformation Certificate

Example image of certificate that will be awarded after successful completion of this program

Chief Digital Officer Program: Leading Transformation Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

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After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This program does not grant academic credit or a degree from Kellogg School of Management.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.