Chief Digital Officer Program by Kellogg | Certificate Program in Digital Transformation

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STARTS ON

December 6, 2023

DURATION

12 Months
Online and In-Person/Live Virtual

PROGRAM FEE

US$28,000

US$300 application fee

Envision Enterprise-Wide Digital Transformation

Digital technology has changed the face of business, requiring organizations to bridge the gap between business goals and digital capabilities for long-term success. Overhauling legacy systems, anticipating technological shifts, and leveraging digital technologies and customer insights to disrupt business models are essential to stay competitive.

The Chief Digital Officer Program has been designed to prepare digital executives to lead the future. Over the immersive 12-month learning journey, you will gain the skills and knowledge to develop growth strategies for digital disruption and innovation and identify opportunities to increase customer engagement.

98%

of organizations say they have started digital transformation in 2023, up from 78% in 2019.

Source: Deloitte Digital Maturity Index Survey

70%

of organizations say they need to be quicker in shifting investment to digital opportunities.

Source: KPMG CEO Outlook

Customized and Designed for Your Success

The Chief Digital Officer Program has been meticulously designed with the needs of busy executives in mind. You will learn through online and live virtual sessions, including faculty lectures and guest lectures from industry experts.

Innovate

Stay one step ahead of global business trends with a cutting-edge curriculum and world-renowned Kellogg thought leadership.

Collaborate

Build strong connections and exchange new digital perspectives during regular live interactions and networking with faculty, industry experts, and high-achieving peers.

Transform

Gain a comprehensive understanding of the tools and frameworks to drive your digital strategy through five core modules and a choice of topical electives.

Key Takeaways

Analyze market trends, threats, and opportunities to form a digital growth roadmap aligned with business objectives

Develop a comprehensive perspective of frontier technologies to advance growth strategies

Define values-based leadership skills for the C-suite and learn to effectively manage stakeholder relationships

Build a customer-centric organization by identifying ways to enhance customer experience

Evaluate your organization’s current practices to create a digital-focused action plan and establish the means to govern digital strategies on an ongoing basis

”We are witnessing the rise of digital technologies and the urgency of digitalization across industries. This necessitates a rare combination of strategic clarity, technical knowledge, and strong leadership skills. The Chief Digital Officer Program takes advantage of Kellogg’s world-class thought leadership and faculty and empowers leaders to remodel companies into truly digital businesses. While participants learn to strategize for evolving digital changes, they will also gain C-suite leadership skills and business acumen.”

— Kevin McTigue
Clinical Associate Professor of Marketing
Faculty Director

Key Program Features

Image to accompany text - Choice of Electives

Program Curriculum

Core Modules
The program's learning journey includes a core program and three electives. The core modules will be covered in five overarching topic areas that will equip you with the tools and frameworks to shape business strategy and lead digital transformation.
Becoming a Digital Leader
- Leading Successful Digital Transformation Efforts
- Leadership
Identifying Opportunities
- Building a Customer-Centric Organization
- Landscape Analysis
- Growth in a Disruptive Environment
Building a Shared Vision
- Vision and Roadmap
- Overcoming Resistance to Change
- C-Suite and Boardroom Dynamics
- Magnetic Communication
- Building the Business Case for Digital Strategy
Executing for Today
- Executive Project Management
- Making Build, Buy, or Partner Decisions
- Platforms, Technology, and Data
- Practical Change Management
Building for Tomorrow
- Building an Innovation Ecosystem
- Nurturing an Innovation Culture
Sample Online Electives*
- AI Applications for Growth
- Business Analytics: Decision Making with Data
- Customer Loyalty: Strategy and Application
- Digital Marketing Strategies: Data, Automation, AI & Analytics
- Design Thinking: A Toolkit for Breakthrough Innovation
- Omnichannel Marketing: Driving Customer Value & Business Growth
- Data Strategy for Generative AI Platforms
Note: Electives are subject to change.
Sample In-Person/Live Virtual Electives*
- Business Marketing Strategy
- Delivering Business Growth
- Leading with Advanced Analytics and AI
- Corporate Governance
- Operations Strategy
- Driving Organizational Change
- The Customer-Focused Organization
- Competitive Strategy
- Leading and Sustaining a Culture of Innovation
- Lean Operations
- Leading High-Impact Teams
Note: Electives are subject to change.
3 Days of In-Person Networking

The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with peers, industry experts, and faculty.

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Participant Profile

The Chief Digital Officer Program is primarily designed for:

Directors or VPs and entrepreneurs responsible for digital transformation and creating an evolving digital roadmap for their organization
Current and aspiring C-suite executives in digital, information, marketing, and IT roles looking to upskill for innovation and growth
Senior digital transformation consultants and marketing entrepreneurs wanting to drive scale by leveraging digital methods
Executives in small and medium enterprises and technology roles who are initiating their first digital strategy

Participants are required to have:

A minimum of eight years of work experience in leading digital strategy
A role in leading digital transformation in the next step of their career
Fluency in written and spoken English
International exposure (preferred)

Capstone Project

The capstone project is a crucial aspect of the program that enables you to apply program learnings to real-life challenges. As you gain insights into the opportunities that await a chief digital officer, you will explore interactive tasks that will challenge you to develop innovative problem-solving strategies through a digital playbook.

Industry Interaction

As a participant in this program, you will interact with industry experts and learn about current trends, industry insights, and digital leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression. The core modules will include guest lectures and networking sessions. Additionally, a success coach assigned to your cohort will help you derive the most value from the program.

Meet the Faculty

The Kellogg Executive Education Chief Digital Officer Program, led by Professor Kevin McTigue, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.

JONATHAN COPULSKY

Lecturer of Marketing, Program Director, Business Marketing Strategy, Executive Education

RICK DESAI

Adjunct Lecturer of Innovation & Entrepreneurship

GINA FONG

Adjunct Lecturer of Marketing

HARRY KRAEMER

Clinical Professor of Leadership

KEVIN McTIGUE

Faculty Director Clinical Associate Professor of Marketing

NICHOLAS PEARCE

Clinical Professor of Management & Organizations

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Director of the Center for Research in Technology & Innovation

DAVID SCHONTHAL

Clinical Professor of Innovation & Entrepreneurship, Faculty Director of Zell Fellows Program

Meet Your Success Coaches

Monica Augustine

Success Coach

Monica Augustine is an expert in CX digital transformation with more than 20 years of experience in the technology industry. Her journey from India to Silicon Valley involved weathering many challenges and keeping at her dream constantly. She strongly believes that in every step of the way, everyone needs to ensure equality in the world and strive to maintain the equilibrium for a brighter future for all generations. Her experiences have paved the way for her mission in life to enable the upliftment of the company or community that she is a part of. She brings a culture of purposeful being, whether in leading transformation for the company or passionately working for her non-profit.

Karthik Chakkarapani

Success Coach

Karthik Chakkarapani is the chief digital and information officer for Signify Americas and has previously worked with Cisco and Salesforce. Chakkarapani brings specialized and deep knowledge in driving customer-centric digital transformation and innovation and reimagining business models to drive growth and value by leveraging new and emerging digital technologies and trends. He has spent the last two decades leading and driving digital transformation and innovation programs for large enterprises across many industries. In 2020, he was recognized by National Diversity Council for Leadership Excellence for being a strong proponent of diversity and inclusion in the workplace.

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Image to accompany text - Alumni Benefits

Scholar Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:

Membership in the global Kellogg alumni network
Access to the online alumni network, including a network directory, discussion groups, and other tools
Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
15 percent discount on all Kellogg Executive Education C-level, year-long online programs
30 percent discount on Kellogg Executive Education open enrollment programs
Access to cutting-edge research and content from Kellogg faculty and leading practitioners
A subscription to Kellogg magazine
Invitations to attend Kellogg-sponsored conferences on relevant issues in management

Chief Digital Officer Program: Leading Transformation Certificate

Example image of certificate that will be awarded after successful completion of this program

Chief Digital Officer Program: Leading Transformation Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.