Business Strategies for Growth: Fewer, Bigger, Bolder
Key Takeaways
Determine where your organization is today and what opportunities will help you achieve your goals.
Search for the right growth opportunities.
Grow the right areas of your organization.
Identify and empower your high-potential talent and teams.
Capture best practices and implement them to scale your organization.
Articulate your personal, team, and organizational purposes by applying the framework and models taught in the program.
Who Is This Program For?
This program provides professionals in any industry with the framework and tools to confidently develop a forward-looking growth strategy and motivate teams for cohesive success. The program will be particularly valuable for:
Growth-minded senior executives, leaders, and entrepreneurs who want to translate growth objectives into actionable plans.
Change-champion managers who are looking to identify areas of growth in order to exceed performance standards and create value.
Growth consultants seeking a toolkit to confidently advise clients on measurable growth strategies.
Program Experience
Live Faculty Webinar
Self-Paced Video Lectures
Real-World Case Studies and Industry Examples
Interactive Try-it Activities
Polls and Quizzes
Office Hours
Recorded Guest Speaker Sessions
Capstone Project
Program Modules
The Focus7 Framework
The Focus7 Framework is the backbone of this program and will equip you with key models, exercises, and tools to support the growth process from discovery to execution.
Industry Examples
How Kraft used the "blank check" strategy to accelerate Cadbury’s business in India and revitalize the Tang powdered beverage business.
How Lifebuoy changed its branding purpose to make its mark on the world.
How Fonterra developed a rallying cry to motivate not only their employees but also their consumers.
How skepticism around Oreo’s unrealistic target led to panic and ultimately, action.
How the "blank check" strategy failed to work for Kraft’s Royal affordable nutrition program in Latin America.
How Vegemite's iSnack 2.0 failed highlights the importance of learning from mistakes and considering market research.
How Lipton successfully applied the Mine, Bottle, Scale (MBS) and Margin, Momentum, and Materiality (ThreeM) models to scale their growth in Portugal and Saudi Arabia.
How Best Buy fought its way into a market dominated by online presence and found its purpose to differentiate itself from its competitors.
Capstone Project
You will work on a capstone project in the final module of the program. It focuses on planning a Discovery Workshop through the application of the Focus7 Framework.
Discovery: Review how the business is performing and what is working/not working.
Strategy: Use the ThreeM model to prioritize growth ideas and select one to flesh out into a brief business proposal document.
Execution: Determine who will lead the initiative, how to get leadership and stakeholder buy-in, actions you’ll take to fill gaps in people skills, and what performance metrics to monitor.
Pathway to Becoming an Executive Scholar
Participants who successfully complete the Business Strategies for Growth: Fewer, Bigger, Bolder program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Program Faculty
Senior Fellow and Adjunct Professor of Marketing, Kellogg School of Management
Sanjay Khosla is a senior fellow at the Kellogg School of Management, a senior advisor at Boston Consulting Group, and a trained executive coach. He currently advises many org...
Guest Speakers
Founder of Naomi Whittel Brands and New York Times best-selling author
Naomi is an entrepreneur, nutritional expert, and leader in the health and wellness industry. She was named the nation’s leading health innovator in the natural products indus...
Co-Founder and CEO of Eberjey
Mariela is the co-founder and CEO of Eberjey, a lingerie organization, where she sets the organization’s omnichannel strategy and leads growth in all areas of the business, in...
Certificate
Upon successful completion of the Business Strategies for Growth: Fewer, Bigger, Bolder program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80 percent to pass and obtain the certificate of completion
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Please note that our team is away from December 23, 2024 to January 2, 2025 for the year-end holidays. We look forward to addressing your queries when we resume operations in the new year.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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