Business Strategies for Growth: Fewer, Bigger, Bolder
Scale Your Organization With a Focused Growth Approach
Business and revenue growth are imperative for today's business leaders, but scaling existing markets and finding room for growth can pose a challenge.
In the Business Strategies for Growth: Fewer, Bigger, Bolder program, you will unlock the intricacies of business growth strategies by delving into a proven framework developed by Fortune 500 veteran and faculty Sanjay Khosla.
You will learn through case studies from top brands, guest speaker insights, and Professor Khosla's extensive experience. The program will equip you with the models and tools required to strategize and achieve your growth goals on organizational, team, and personal levels.
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Hear From The Faculty
Get a firsthand look at how this program equips you to identify opportunities and accelerate business growth.
Key Takeaways
Determine where your organization is today and what opportunities will help you achieve your goals.
Search for the right growth opportunities.
Grow the right areas of your organization.
Identify and empower your high-potential talent and teams.
Capture best practices and implement them to scale your organization.
Articulate your personal, team, and organizational purposes by applying the framework and models taught in the program.
Who Is This Program For?
This program provides professionals in any industry with the framework and tools to confidently develop a forward-looking growth strategy and motivate teams for cohesive success. The program will be particularly valuable for:
Growth-minded senior executives, leaders, and entrepreneurs who want to translate growth objectives into actionable plans.
Change-champion managers who are looking to identify areas of growth in order to exceed performance standards and create value.
Growth consultants seeking a toolkit to confidently advise clients on measurable growth strategies.
Program Experience
Live Faculty Webinar
Self-Paced Video Lectures
Real-World Case Studies and Industry Examples
Interactive Try-it Activities
Polls and Quizzes
Office Hours
Recorded Guest Speaker Sessions
Capstone Project
Program Modules
Learn the three pathways to grow an organization and get your first look at the Focus7 framework.
Explore how to define and achieve your goals at the personal, team and organizational levels.
Use the Margin, Momentum, and Materiality (ThreeM) strategy to evaluate growth opportunities and create a rallying cry to achieve your goals.
Harness the potential of your team by identifying the right people to empower.
Understand how to measure growth in your organization using the correct metrics.
Apply the Focus7 Framework to develop a growth strategy for your organization.
The Focus7 Framework
The Focus7 Framework is the backbone of this program and will equip you with key models, exercises, and tools to support the growth process from discovery to execution.
Industry Examples
How Kraft used the "blank check" strategy to accelerate Cadbury’s business in India and revitalize the Tang powdered beverage business.
How Lifebuoy changed its branding purpose to make its mark on the world.
How Fonterra developed a rallying cry to motivate not only their employees but also their consumers.
How skepticism around Oreo’s unrealistic target led to panic and ultimately, action.
How the "blank check" strategy failed to work for Kraft’s Royal affordable nutrition program in Latin America.
How Vegemite's iSnack 2.0 failed highlights the importance of learning from mistakes and considering market research.
How Lipton successfully applied the Mine, Bottle, Scale (MBS) and Margin, Momentum, and Materiality (ThreeM) models to scale their growth in Portugal and Saudi Arabia.
How Best Buy fought its way into a market dominated by online presence and found its purpose to differentiate itself from its competitors.
Testimonials
Capstone Project
You will work on a capstone project in the final module of the program. It focuses on planning a Discovery Workshop through the application of the Focus7 Framework.
Discovery: Review how the business is performing and what is working/not working.
Strategy: Use the ThreeM model to prioritize growth ideas and select one to flesh out into a brief business proposal document.
Execution: Determine who will lead the initiative, how to get leadership and stakeholder buy-in, actions you’ll take to fill gaps in people skills, and what performance metrics to monitor.
Pathway to Becoming an Executive Scholar
Participants who successfully complete the Business Strategies for Growth: Fewer, Bigger, Bolder program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Program Faculty
Senior Fellow and Adjunct Professor of Marketing, Kellogg School of Management
Sanjay Khosla is a senior fellow at the Kellogg School of Management, a senior advisor at Boston Consulting Group, and a trained executive coach. He currently advises many org...
Guest Speakers
Founder of Naomi Whittel Brands and New York Times best-selling author
Naomi is an entrepreneur, nutritional expert, and leader in the health and wellness industry. She was named the nation’s leading health innovator in the natural products indus...
Co-Founder and CEO of Eberjey
Mariela is the co-founder and CEO of Eberjey, a lingerie organization, where she sets the organization’s omnichannel strategy and leads growth in all areas of the business, in...
Certificate
Upon successful completion of the Business Strategies for Growth: Fewer, Bigger, Bolder program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80 percent to pass and obtain the certificate of completion
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course. A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life. This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Flexible payment options available.
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