AI Applications for Growth

Apply AI to solve business problems

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Course Dates

STARTS ON

April 25, 2024

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee

PROGRAM FEE

US$2,850 US$2,536 and get US$285 off with a referral

Course Information Flexible payment available
Course Fee

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program fee

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Elevate Your Leadership Through AI Innovation Strategies

Artificial intelligence (AI) has moved into the mainstream, driven by advances in cloud computing, big data, open source software, and improved algorithms. Generative AI, in particular, has emerged as a transformative force, reshaping industries and business paradigms. This technology empowers organizations with creative capabilities, fostering innovation, personalization, and efficiency through predictive insights and task automation.

The AI Applications for Growth online program from Kellogg Executive Education provides a unique behind-the-scenes view of how established enterprises as well as startups, leverage AI for value creation and industry disruption. This tailored program aims to broaden your strategic horizons, offering applicable insights across various levels of business leadership.

$2.6 trillion to $4.4 trillion

in value can be generated across industries through generative AI.

Source: McKinsey

33%

of organizations are already applying AI across several business units.

Source: Gartner

Features Content on Generative AI To Empower Your Business Potential

As generative AI continues to transcend traditional sectors, businesses can anticipate seismic shifts in product offerings, ranging from personalized healthcare solutions to AI-driven financial products.
The AI Applications for Growth online program is designed to assist you in harnessing the power of AI to create customer value and gain a competitive advantage to leverage its limitless potential in your business journey.

Key Takeaways

To help you understand AI as the most significant commercial opportunity of our lifetime and the potential it offers your organization, this program provides frameworks to build an effective AI implementation plan and delves into the transformative capabilities of generative AI.
By the end of this program, you will be able to do the following:

  • Explore business applications of generative AI with practical examples
  • Evaluate the options, strengths, and weaknesses of generative AI and insights on optimal utilization
  • Develop a structured tool for defining generative AI use cases within your organization
  • Implement generative AI in end-to-end marketing with real-world industry examples
  • Determine generative AI initiatives with the highest potential for impactful business outcomes
  • Analyze AI-driven transformation using the AI Capability Maturity model and embrace the journey towards Zero Touch Enterprises
  • Understand the business applications and outcomes that can be achieved with AI.
  • Represent the voice of the business as well as the customer to data scientists and engineers.
  • Craft your AI journey, from strategy and capabilities to execution and organization.
  • Navigate the black box and ethical considerations of AI to drive responsible AI initiatives.
  • Join a community of like-minded professionals who are successfully deploying AI in their organizations.

Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.
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Who Is This Program For?

The AI Applications for Growth online program is designed to prepare experienced executives, managers, and consultants to implement AI across enterprise functions. It is also an ideal curriculum for investors seeking a deeper understanding of AI, and the potential of integrating generative AI into business functions. This program is ideal for you if you are a:

  • C-suite executive and strategic decision-makers who seek expert insights on AI trends, high-impact strategies, and leveraging generative AI for innovation and competitive advantage. Drive innovative AI initiatives for your organization by exploring trends, use cases, industry applications, and best practices.
  • Senior sales and marketing managers aiming to integrate AI into marketing strategies, leveraging generative AI for transformative outcomes with industry examples and tools to optimize customer journeys.
  • Senior technology managers in IT, healthcare, and finance finance looking for a strategic AI perspective to innovate operations, understand AI's business transformation potential, identify generative AI capabilities and areas of improvement, and align initiatives effectively.
  • Senior management and IT consultants advising clients on digital transformation, business excellence, and operational transformation, staying current with the AI revolution is crucial. The program's new generative AI content offers valuable knowledge and practical tools to leverage AI's potential, positioning generative AI as a game-changer for achieving business objectives.

Program Topics

In this online program, you will explore practical AI applications across industries and enterprise functions. Delve into generative AI's potential with real-world use cases and gain actionable insights to implement strategies that add organizational value and advance your career.

Module 1:

The AI Revolution: Trends, Tools, and Applications

Kickstarting your exploration of AI, you will learn why it is at an inflection point along with its fundamentals, machine learning, and deep learning. You will identify key players in the AI ecosystem and explore the seven-step process for framing AI initiatives with generative AI Canvas.

Module 2:

AI and Customer Experience Management

Gain an understanding of the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This module will also offer insights on how to analyze customer segments, conversion rate optimization, and customer churn using the KNIME analytics platform.

Module 3:

AI and Operations Management

Explore how AI can be used to optimize your assets as well as operating processes to increase agility, reduce operating costs, enhance quality, and improve safety. In this module, you will also learn about the use cases and Jobs to be Done for AI across five stages in the operations ecosystem: sourcing, making, storing, routing, and delivering products and services.

Module 4:

AI and Business Support Functions

Discover AI's transformative role in business support functions such as HR, finance, IT, and risk management. Explore generative AI's impact on marketing and how it enhances data-driven insights, content creation, and personalized campaigns. Assess industry examples showcasing how generative AI is harnessed for marketing functions.

Module 5:

AI Applications in Select Industries

Discover how to “verticalize” AI applications to your industry by creating a vertical blueprint for AI in your business and applying this verticalization approach to the healthcare industry and BFSI. You will learn from real-world cases and apply assisted intelligence to hospital readmission, bank fraud, as well as underwriting.

Module 6:

AI Applications in Autonomous Vehicles and Transportation

Learn about the evolution of autonomous vehicles using the AV Efficient Frontier framework to define suitable autonomy. Gain insights into the ethical challenges and AI-driven use cases for transporting people and cargo across various terrains.

Module 7:

Transforming Your Business with AI: Strategy and Capabilities

Apply your learning to craft an AI strategy for your organization. Utilize the generative AI Radar to pinpoint focus areas for AI use cases. Explore necessary capabilities for AI-led transformation using the AI Capability Maturity model and delve into the evolution toward Zero Touch Enterprises.

Module 8:

Transforming Your Business with AI: Organization and Society

Understand the importance of AI strategy for business leaders, designing optimal AI organizational structures and understanding the necessary roles and skills in AI teams. Learn to apply agile methodologies to AI projects, embrace Responsible AI principles, and implement effective governance for ethical and responsible business and societal outcomes.

Module 1:

The AI Revolution: Trends, Tools, and Applications

Kickstarting your exploration of AI, you will learn why it is at an inflection point along with its fundamentals, machine learning, and deep learning. You will identify key players in the AI ecosystem and explore the seven-step process for framing AI initiatives with generative AI Canvas.

Module 5:

AI Applications in Select Industries

Discover how to “verticalize” AI applications to your industry by creating a vertical blueprint for AI in your business and applying this verticalization approach to the healthcare industry and BFSI. You will learn from real-world cases and apply assisted intelligence to hospital readmission, bank fraud, as well as underwriting.

Module 2:

AI and Customer Experience Management

Gain an understanding of the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This module will also offer insights on how to analyze customer segments, conversion rate optimization, and customer churn using the KNIME analytics platform.

Module 6:

AI Applications in Autonomous Vehicles and Transportation

Learn about the evolution of autonomous vehicles using the AV Efficient Frontier framework to define suitable autonomy. Gain insights into the ethical challenges and AI-driven use cases for transporting people and cargo across various terrains.

Module 3:

AI and Operations Management

Explore how AI can be used to optimize your assets as well as operating processes to increase agility, reduce operating costs, enhance quality, and improve safety. In this module, you will also learn about the use cases and Jobs to be Done for AI across five stages in the operations ecosystem: sourcing, making, storing, routing, and delivering products and services.

Module 7:

Transforming Your Business with AI: Strategy and Capabilities

Apply your learning to craft an AI strategy for your organization. Utilize the generative AI Radar to pinpoint focus areas for AI use cases. Explore necessary capabilities for AI-led transformation using the AI Capability Maturity model and delve into the evolution toward Zero Touch Enterprises.

Module 4:

AI and Business Support Functions

Discover AI's transformative role in business support functions such as HR, finance, IT, and risk management. Explore generative AI's impact on marketing and how it enhances data-driven insights, content creation, and personalized campaigns. Assess industry examples showcasing how generative AI is harnessed for marketing functions.

Module 8:

Transforming Your Business with AI: Organization and Society

Understand the importance of AI strategy for business leaders, designing optimal AI organizational structures and understanding the necessary roles and skills in AI teams. Learn to apply agile methodologies to AI projects, embrace Responsible AI principles, and implement effective governance for ethical and responsible business and societal outcomes.

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Program Experience

Live Sessions with Program Leaders

Dedicated Program Support Team

Peer Learning & Feedback

Grading & Evaluation

Practical Frameworks to Drive Generative AI Strategy

Action Learning Exercises

Byte-sized Learning

Real-world Application

Case Studies

Business Use Cases across Industries

Data Labs with Real-World Data Sets

Industry Examples

The program features use cases across industries, covering the creative use of AI by a range of platform companies, enterprise companies, and startups. Some featured use cases include:

Microsoft

Explore a variety of AI applications from Microsoft, including the use of AI to improve agricultural yield, automate key business processes, and for dynamic preventative maintenance.

Infosys

Healthcare fraud and claims overpayments in the U.S. is a $100 billion industry. It poses a significant challenge to the payer industry, which incurs billions of dollars to identify and recover this leakage. Some of this cost is also passed to the patient population, leading directly to increased costs. Explore how Infosys partnered with a healthcare organization to reduce overpayments fraud using ML techniques.

Fooda

Order-up! Matching just 15 restaurants with 15 locations results in 1 trillion combinations every day, making it incredibly complex to optimize which restaurant to send to which location with how much food. Fooda-AI does such scheduling at scale for thousands of restaurant partners at thousands of events every month.

Teradata

Explore how Teradata and Danske Bank collaborated to design a fraud detection model that innovatively combined ML and DL approaches to generate superior results.

Note: All product and organization names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Participant Testimonials

“Easy to understand content and methodology, reinforced by real-world use cases.”

— Glenn J. Hoormann, Executive Vice President, eAlliance Corp., Chicago

“Detailed program for the users of AI, rather than data scientists.”

— Diana Gogitidze, Risk Management Leader, Mashreq Bank, Dubai

“Concrete steps to follow to go about creating an AI use case within any organization.”

— Katie Corcoran, Business Performance & Analytics Manager, The McDonald’s Division, Coca-Cola Co., Chicago

“Offers 360° thinking about AI and its implementation in your organization.”

— Raviindra Kirpane, Global Technology Leader, LRN, Mumbai

“The verticalization blueprint brought a lot of value and gave us real tools we can use in our organization.”

— Sanjeev Sethi, President/Founder, InFarSight, New Jersey

Program Faculty

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics.... More info

VARUN PODDAR

Adjunct Lecturer, Kellogg School of Management

Varun has worked at the intersection of technology, data, and advanced analytics for 20 years. His experiences have ranged from driving digital strategy at Accenture to building machine learning products and leading customer success at start-ups... More info

Certificate

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

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After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.


    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.


    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please connect with us via email for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Academic Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)

Financing Options

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We offer financing options with our partner, Climb Credit*. Click here to learn more.
*Applicable for US Residents

Flexible Payment Options For All

Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

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