AI Applications for Growth

Learn to apply AI to solve business problems

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Course Dates

STARTS ON

January 12, 2023

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee

PROGRAM FEE

US$2,600 US$2,392 or get US$260 off with a referral

Course Information Flexible payment available

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Application Details

program fee

US$2,600 US$2,392

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Key Takeaways

To help you understand Artificial Intelligence as the most important commercial opportunity of our lifetime and the potential it offers to your company, this program provides frameworks to help you build an effective AI implementation plan. By the end of this program, you will be able to do the following:

  • Understand the business applications and outcomes that can be achieved with AI.
  • Represent the voice of the business as well as the customer to data scientists and engineers.
  • Craft your AI journey, from strategy and capabilities to execution and organization.
  • Navigate the black box and ethical considerations of Artificial Intelligence to drive responsible AI initiatives.
  • Join a community of like-minded professionals who are successfully deploying AI in their organizations.

Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.
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Who Is This Program For?

This online program is designed to prepare experienced executives, managers, and consultants to implement AI across enterprise functions. It is also an ideal curriculum for investors seeking a deeper understanding of AI. Past participants of this program include:

  • C-Level Executives who seek to drive innovative AI initiatives for their organizations by learning more about AI trends, AI use cases, industry applications of AI, and AI strategy and best practices.
  • Senior Managers in Sales & Marketing charged with driving marketing outcomes and advancing the organization’s transformation initiatives using data, analytics, and AI. Participants have 11+ years of experience and are focused on how AI can impact the customer journey, as well as AI’s broader commercial applications.
  • Senior Technology Managers with 10+ years of experience in IT products and services, healthcare technology, or banking and financial services looking for a strategic perspective on AI to innovate operational processes and learn how AI can transform the business side of their enterprise.
  • Senior Management Consultants & IT Consultants who advise clients on digital transformation, business excellence, and operational transformation seeking to stay current with the AI revolution in order to make more innovative recommendations to their clients in IT and the banking and financial services industry.

Program Topics

In this online program, you will gain a comprehensive perspective on how Artificial Intelligence is being used in practice across organizations, enterprise functions, and an array of industries. In addition, you will learn how to implement an AI initiative and learn to address challenges related to responsible and trusted AI.

Module 1:

The AI Revolution: Trends, Tools, and Applications

Kickstarting your exploration of AI, you will learn why it is at an inflection point along with its fundamentals, machine learning, and deep learning. You will identify key players in the Artificial Intelligence ecosystem and explore the 7-step process for framing an AI initiative with AI Canvas.

Module 2:

AI and Customer Experience Management

Gain an understanding of the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This module will also offer insights on how to analyze customer segments, conversion rate optimization, and customer churn using the KNIME analytics platform.

Module 3:

AI and Operations Management

Explore how AI can be used to optimize your assets as well as operating processes to increase agility, reduce operating costs, enhance quality, and improve safety. In this module, you will also learn about the use cases and Jobs to be Done for AI across 5 stages in the operations ecosystem: sourcing, making, storing, routing, and delivering products and services.

Module 4:

AI and Business Support Functions

Learn how AI is being used to transform key business support functions: human resource management, financial management, IT systems management, and risk management. You will study a broad range of use cases, including candidate screening, collections management, code development, and fraud prevention, all driven by AI.

Module 5:

AI Applications in Select Industries

Discover how to “verticalize” AI applications to your industry by creating a vertical blueprint for AI in your business and apply this verticalization approach to the healthcare industry and BFSI. You will learn from real-world cases and apply assisted intelligence to hospital readmission, bank fraud, as well as underwriting.

Module 6:

AI Applications in Autonomous Vehicles and Transportation

As you learn about the evolution of autonomous vehicles and the levels of autonomy, you will understand how to use the AV Efficient Frontier framework to define the appropriate level of autonomy for a specific use case. You will also become aware of the ethical and regulatory challenges in commercializing autonomous vehicles along with the use cases for AI for the autonomous transportation of people and cargo by land, sea, and air.

Module 7:

Transforming Your Business with AI: Strategy and Capabilities

Synthesize your learning to create an Artificial Intelligence strategy for your organization and understand where to focus your AI use cases by applying the AI Radar to your company. You will explore the capabilities your organization needs for AI-led business transformation using the AI Capability Maturity model and discover how organizations evolve in the direction of Zero Touch Enterprises.

Module 8:

Transforming Your Business with AI: Organization and Society

Find out why business leaders need to drive Artificial Intelligence strategy, how to design the optimal AI organization for your company, and the roles and skills needed in AI teams. You will learn how to adapt agile methodologies for AI projects, principles of Responsible AI, and ways to govern AI projects to drive responsible and ethical outcomes for your business and society.

Module 1:

The AI Revolution: Trends, Tools, and Applications

Kickstarting your exploration of AI, you will learn why it is at an inflection point along with its fundamentals, machine learning, and deep learning. You will identify key players in the Artificial Intelligence ecosystem and explore the 7-step process for framing an AI initiative with AI Canvas.

Module 5:

AI Applications in Select Industries

Discover how to “verticalize” AI applications to your industry by creating a vertical blueprint for AI in your business and apply this verticalization approach to the healthcare industry and BFSI. You will learn from real-world cases and apply assisted intelligence to hospital readmission, bank fraud, as well as underwriting.

Module 2:

AI and Customer Experience Management

Gain an understanding of the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This module will also offer insights on how to analyze customer segments, conversion rate optimization, and customer churn using the KNIME analytics platform.

Module 6:

AI Applications in Autonomous Vehicles and Transportation

As you learn about the evolution of autonomous vehicles and the levels of autonomy, you will understand how to use the AV Efficient Frontier framework to define the appropriate level of autonomy for a specific use case. You will also become aware of the ethical and regulatory challenges in commercializing autonomous vehicles along with the use cases for AI for the autonomous transportation of people and cargo by land, sea, and air.

Module 3:

AI and Operations Management

Explore how AI can be used to optimize your assets as well as operating processes to increase agility, reduce operating costs, enhance quality, and improve safety. In this module, you will also learn about the use cases and Jobs to be Done for AI across 5 stages in the operations ecosystem: sourcing, making, storing, routing, and delivering products and services.

Module 7:

Transforming Your Business with AI: Strategy and Capabilities

Synthesize your learning to create an Artificial Intelligence strategy for your organization and understand where to focus your AI use cases by applying the AI Radar to your company. You will explore the capabilities your organization needs for AI-led business transformation using the AI Capability Maturity model and discover how organizations evolve in the direction of Zero Touch Enterprises.

Module 4:

AI and Business Support Functions

Learn how AI is being used to transform key business support functions: human resource management, financial management, IT systems management, and risk management. You will study a broad range of use cases, including candidate screening, collections management, code development, and fraud prevention, all driven by AI.

Module 8:

Transforming Your Business with AI: Organization and Society

Find out why business leaders need to drive Artificial Intelligence strategy, how to design the optimal AI organization for your company, and the roles and skills needed in AI teams. You will learn how to adapt agile methodologies for AI projects, principles of Responsible AI, and ways to govern AI projects to drive responsible and ethical outcomes for your business and society.

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Program Experience

Decorative image relating to Live Faculty Teaching Sessions

Live Sessions with Program Leaders

Decorative image relating to Real-World Application

Real-World Application

Decorative image relating to More than 50 Business Use Cases

More than 50 Business Use Cases

Decorative image relating to Practical Frameworks to Drive AI Strategy

Practical Frameworks to Drive AI Strategy

Industry Examples

The program features more than 50 use cases across industries, covering the creative use of AI by a range of platform companies, enterprise companies, and startups. Some featured use cases include :

Microsoft

Explore a variety of AI applications from Microsoft including the use of AI to improve agricultural yield, automate key business processes, and for dynamic preventative maintenance.

Infosys

Healthcare fraud and claims overpayments in the U.S. is a $100 billion industry. It poses a significant challenge to the payer industry, which incurs billions of dollars to identify and recover this leakage. Some of this cost is also passed to the patient population, leading directly to increased cost. Explore how Infosys partnered with a healthcare company to reduce overpayments fraud using ML techniques.

 Logo for Fooda

Fooda

Order-up! Matching just 15 restaurants with 15 locations results in 1 trillion combinations everyday, making it incredibly complex to optimize which restaurant to send to which location with how much food. Fooda-AI does such scheduling at scale for thousands of restaurant partners at thousands of events every month.

Teradata

Explore how Teradata and Danske Bank collaborated to design a fraud detection model that innovatively combined ML and DL approaches to generate superior results

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Participant Testimonials

“Easy to understand content and methodology, reinforced by real-world use cases.”

— Glenn J. Hoormann, Executive Vice President, eAlliance Corp., Chicago

“Detailed program for the users of AI, rather than data scientists.”

— Diana Gogitidze, Risk Management Leader, Mashreq Bank, Dubai

“Concrete steps to follow to go about creating an AI use case within any organization.”

— Katie Corcoran, Business Performance & Analytics Manager, The McDonald’s Division, Coca-Cola Co., Chicago

“Offers 360° thinking about AI and its implementation in your organization.”

— Raviindra Kirpane, Global Technology Leader, LRN, Mumbai

“The verticalization blueprint brought a lot of value and gave us real tools we can use in our organization.”

— Sanjeev Sethi, President/Founder, InFarSight, New Jersey

Program Faculty

Faculty Member MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics.... More info

Faculty Member VARUN PODDAR

VARUN PODDAR

Adjunct Lecturer, Kellogg School of Management

Varun has worked at the intersection of technology, data, and advanced analytics for 20 years. His experiences have ranged from driving digital strategy at Accenture to building machine learning products and leading customer success at start-ups... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

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After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

Financing Options

Climb Credit*

We offer financing options with our partner, Climb Credit*. Click here to learn more.
*Applicable for US Residents

Flexible Payment Options For All

Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

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Flexible payment options available. Learn more.