AI Strategies for Business Transformation: Generative and Agentic Intelligence

• Articulate where and how gen AI and agentic AI enhance customer experience across touchpoints.

• Identify automation/AI use cases for internal marketing, sales, and customer support functions.

• Apply the jobs-to-be-done (JTBD) framework to map AI and gen AI tools to the key deliverables for marketing, sales, and customer service.

• Identify personal hesitations and limitations for using AI and machine learning tools for certain job functions.

• Design a personalized customer engagement strategy using gen AI tools.

• Analyze current use cases for AI-powered robotics and autonomous systems in improving efficiency.

• Create a conceptual hypothesis based on data sources within a case analysis​.

• Identify focus points to further analyze a case analysis utilizing data exploration​.

• Explore the role of key data variables in determining the predictability of failure within a case analysis.​

• Apply gen AI to the Enerwind case study​.

• Explore how gen AI is automating HR, finance, and IT functions, from drafting contracts to managing payroll.

• Identify HR functions that can be optimized by AI.

• Utilize the JTBD framework to identify the pain points and future needs of HR functions.

• Explore AI automation tools that can be used to optimize HR functions and pain points.

• Develop a memo addressed to the chief HR officer that summarizes your identified functions and AI recommendations.

• Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services.

• Discover how gen AI is reshaping product design, diagnostics, and personalized financial services.

• Develop a vertical-specific AI strategy for a chosen industry​.

• Explore the ethical considerations and IP challenges in AI-generated content.

• Analyze the examples showcasing how AI is revolutionizing creative industries by co-creating with humans in media & entertainment, fashion, and advertising.​

• Create a gen AI-powered product story for a brand.

• Recognize the principles and best practices for AI governance to ensure responsible use.

• Explore how organizations are moving toward zero-touch enterprise models. ​

• Apply AI CMM to an organization of your choice.​

• Understand the broader societal impact of AI, including labor markets, policy, and ethics.

• Explore how businesses can leverage AI for social good while addressing the challenges it brings.

• Discuss the future of work in an AI-powered world, including the role of human-AI collaboration.

• Create an AI strategy memo addressed to the CEO of your chosen organization using the program’s strategies and frameworks.

A business strategy that utilizes AI typically involves aligning artificial intelligence initiatives with business goals and decision-making priorities, rather than treating AI as a standalone technology effort. In this AI Strategies for Business Transformation program from Kellogg Executive Education, participants explore how AI can be integrated into areas such as customer experience, operations and support functions while considering governance, ethics and long-term organizational impact.

Kellogg Executive Education’s AI Strategies for Business Transformation program is an ai for business strategy course designed to help leaders examine how AI fits into broader enterprise strategy. Through frameworks, industry examples and a capstone project, participants explore how AI can support business objectives, inform decision making and shape transformation initiatives across industries.

This AI Strategies for Business Transformation program from Kellogg Executive Education is designed for executives, strategic decision makers, functional heads, technology leaders, consultants and advisors responsible for shaping or influencing AI initiatives. It may be relevant for professionals looking to understand ai in business, evaluate AI use cases and align AI efforts with organizational priorities, without requiring technical expertise.

The AI Strategies for Business Transformation program from Kellogg Executive Education examines ai adoption through a strategic lens, focusing on readiness, governance and execution challenges. Participants explore frameworks such as the AI Canvas 2.0, AI Radar 2.0 and the AI Capability Maturity Model to assess opportunities, risks and organizational capabilities tied to AI initiatives and business goals.

Upon successful completion, participants receive a verified digital Northwestern University Kellogg certificate of completion issued by Northwestern Kellogg Executive Education. The certificate recognizes completion of the AI Strategies for Business Transformation program and does not grant academic credit or a degree.

Rather than focusing on tools alone, the program explores how organizations can use AI strategically to support differentiation and decision making. By analyzing industry cases and ai applications across functions, participants examine how AI initiatives may contribute to competitive advantage and help organizations accelerate growth when aligned with strategy and execution.

Whether the AI Strategies for Business Transformation program is worth it depends on your role, responsibilities and the scope of artificial intelligence initiatives you are leading or evaluating. For executives and senior leaders seeking to align AI for business strategy with enterprise priorities, the program offers structured frameworks, faculty-led insights, peer learning and applied case studies. The program provides a guided environment to explore AI adoption, AI readiness, governance and high-impact AI applications across business functions, supported by a Northwestern Kellogg Executive Education certificate of completion.

How do I know if this program is right for me?

After reviewing the information on the program landing page, we recommend that you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.

Are there any prerequisites for this program?

Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.

Note that, unless otherwise stated on the program web page, all programs are taught in English, and proficiency in English is required.

What is the typical class profile?

More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.

On what other dates will this program be offered in the future?

Check back to this program web page or email us to inquire whether future program dates or the timeline for future offerings has been confirmed yet.

How much time is required each week?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will my time be spent?

We have designed this program to fit into your current working life as efficiently as possible. Time will be spent on a variety of activities, including:

• Engaging with recorded video lectures from faculty

• Attending webinars and office hours as per the specific program schedule

• Reading or engaging with examples of core topics

• Completing knowledge checks/quizzes and required activities

• Engaging in moderated discussion groups with your peers

• Completing your final project, if required

The program is designed to be highly interactive while also allowing time for self-reflection and demonstrating an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with the learning collaborator, Emeritus?

More than 350,000 learners across 80 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to participants at the commencement of the program. However, to ensure the program delivers the desired learning outcomes, participants may appoint Emeritus to manage the delivery of the program in a cohort-based manner, the cost of which is already included in the overall program fee.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How do I interact with other program participants?

Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

What equipment or technical requirements are there for this program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any live-stream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This program is scored as a pass or no pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it in your cover letter and resume and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get a hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and X (formerly Twitter).

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of the agreement.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What is the program fee, and what forms of payment do you accept?

The program fee is noted at the top of this program web page and is usually referenced in the program brochure as well.

• Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).

• Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can do a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor or email us for details.

I was not able to use the discount code provided. Can you help?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How can I obtain an invoice for payment?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

How can I obtain a W9 form?

Please connect with us via email for assistance.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.