AI Applications for Growth

PROGRAM HIGHLIGHTS

94 Video Lectures

Short, engaging video lectures from Professor Mohanbir Sawhney, Clinical Professor of Marketing and Director of the Center for Research in Technology & Innovation at Northwestern Kellogg School of Management. He is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics.

50+ Original AI Examples

Learn from more than 50 examples across industries, covering a range of platform companies, enterprise companies, and startups using AI in creative ways.

8 Assignments

Throughout the program there will be 8 graded assignments (marked as 'complete' or 'incomplete' post submission), applying what you've learned from each week's learnings.

Live Sessions

Every week there will be a live session designed to help you contextualize the learnings, either with Professor Sawhney or with the program leaders, who are experienced industry practitioners.

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Passing Criteria

In order to earn a certificate of completion, you are required to meet the point value requirements for both Weekly Assignments in Weeks 1-7 and the Final Capstone Assignment in Week 8. Additionally, optional content and Q&A discussions are included in every module to help you engage more effectively with the content.

These are the 8 graded assignments

Shoe-as-a Service: Use AI/ML to optimize shoe replacement cycles and increase profits
Customer Analytics using the KNIME analytics platform: Understand a churn prediction model
EnerWind Case Study: Implement predictive turbine maintenance to reduce downtime
"Build-a-Bot" Data Lab: Build a simple bot to improve business support functions
Verticalized AI Blueprint: Apply the frameworks learned to your industry
Autonomous Vehicles Use Cases: Determine appropriate autonomy levels
Fooda Case Study: Operationalize AI Strategy
Capstone Project: Propose an organizational AI strategy to your CEO

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