AI Strategies for Business Transformation

Strategize, Innovate, and Transform with AI

Key Takeaways

The program enables you to:

Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts
Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)
Identify high-value AI use cases across customer experience, operations, and support functions — tailored to industry needs
Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation
Design an AI transformation plan and strategic transformation roadmap for an organization

Despite AI’s widespread adoption across industries, many organizations struggle to harness its full strategic potential. The AI Strategies for Business Transformation program provides a comprehensive, integrative approach to AI technologies, equipping business leaders with the insights and frameworks needed to unlock real business value. This program delves into high-impact AI use cases, the practical application of generative AI, and the development of sustainable digital strategies to drive successful AI initiatives and long-term business transformation.

Professor Mohanbir Sawhney

McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Who Is This Program for?

The AI Strategies for Business Transformation program is designed for senior executives who are responsible for leading digital transformation strategy, integrating AI into various functions, and navigating the ethical and governance challenges of AI. This program is especially ideal for:

Executives and strategic decision makers seeking actionable AI insights to drive innovation and transformation and align AI capabilities with strategic organizational goals, scaling businesses and staying ahead of the competition
Senior technology leaders looking to use AI’s transformative potential to reduce costs and improve efficiencies, identify gen AI capabilities and areas for improvement, and align AI solutions with industry-specific operational and regulatory challenges
Functional heads and department leaders wanting to integrate gen AI into various functions, including marketing, HR, and finance; leverage gen AI to optimize the customer journey and enhance their experience; and gain actionable insights and AI tools to personalize customer service
AI policy advisors, consultants, and investors looking to navigate the ethical and governance challenges of AI in public and private sectors, guide clients through digital transformation and AI implementation, and evaluate AI business models for scalability

Program Curriculum

The AI Strategies for Business Transformation program adopts a holistic approach to harnessing the full spectrum of AI technologies for unlocking business value. Each module combines interactive discussions, engaging try-it activities, and practical assignments to ensure participants can seamlessly translate knowledge into impactful, actionable strategies.

Module 1: Foundations of AI — From Prediction to Creation to Autonomy

Module 2: AI and Customer Experience Management

Module 3: AI and Operations Management

Module 4: AI and Business Support Functions

Module 5: AI Applications in Selected Industries

Module 6: Generative AI and Creative Industries — Transforming Media, Art, and Design

Module 7: AI and Business Transformation — Strategy, Capabilities, and Governances

Module 8: AI and Society — Ethics, Regulation, and Jobs

Program Experience

AI Strategies for Business Transformation program is a immersive program that offers you a multi-dimensional learning experience. It includes:

Live Faculty Session

Engage in an interactive live session with a globally recognized AI practitioner and consultant.

Peer Learning

Connect with cohort peers to exchange your ideas and gain new perspectives.

Cutting-Edge Curriculum

Leverage a curriculum that seamlessly integrates gen AI and agentic AI insights into core modules.

Case Studies

Analyze case studies from diverse industries to gain strategic and practical insights into various functions.

Real-World Industry Examples

Examine industry cases to bridge the gap between theoretical concepts and their practical applications.

Frameworks and Principles

Explore sustainable practical frameworks and principles designed to drive gen AI strategy across functions and industries.

Capstone Project

Create a strategy that serves as a roadmap to implement AI initiatives.

Weekly Office Hours

Interact with a dedicated program leader to align your program journey with learning goals.

Inclusive Learning

Accelerate your career with a program designed for everyone — no prerequisites or technical expertise required.

Case Studies

Case studies serve as a powerful tool to bridge the gap between theory and practical application. This program offers real-world scenarios to provide actionable insights into how organizations translate AI-driven insights into impactful business strategies.

Enerwind

Step into the shoes of Bahwan Cybertek's consulting team and make critical decisions to implement predictive maintenance solutions for a wind farm operator. Work through crucial decisions facing the leadership of a wind energy organization, Enerwind, as they consider the application of machine learning to improve predictive maintenance for wind turbines.

Prairie Community Bank

Assume that you are the engagement manager at Ainstein Partners, responsible for the Prairie Community Bank AI project, and complete a comprehensive overview of your AI implementation plan that will be presented in the form of a memo to the bank's CEO.

Proven Frameworks and Future-Proof Principles

Rapid advancements in AI require organizations to utilize frameworks and principles that stand the test of time while adapting to innovation. This program offers sustainable methodologies designed to align with the dynamic nature of AI technologies.

AI Radar 2.0

Map enterprise-wide opportunities for gen AI and surface initiatives with the greatest potential for business impact.

AI Canvas 2.0

Apply the seven-step approach to frame and communicate critical aspects of a gen AI initiative.

AI Capability Maturity Model

Learn and apply the AI CMM to develop enterprise AI capabilities in a phased and systematic manner.

Customer Experience DNA Framework

Learn the stages of the customer experience DNA framework:

Customer Action: Discover, Learn, Evaluate, Buy, Engage, Advocate
Organization Action: Reach, Acquire, Convert, Develop, Retain, Bond

Six Principles of Responsible AI

Understand the principles of responsible AI and how to govern AI projects to drive responsible and ethical outcomes.

AI Use Cases and Industry Examples

The program features business use cases across industries, covering the creative use of AI by a range of platform companies, enterprises, and startups. Some of the featured use cases are:

Netflix, Spotify, Adidas, and IKEA

Learn how these brands use AI to personalize content and achieve demand generation.

Axonify

Understand how this learning platform leveraged AI to personalize employee onboarding and training.

Zebra

Explore how this technology company utilized AI for early detection in pathology reports.

GE Healthcare and Mass General Brigham

Examine how a healthcare organization collaborated with a nonprofit to optimize scheduling in radiology departments through the radiology operations module.

Coca-Cola

Dive deep into understanding how this famous beverage organization is using AI in creative design and advertising.

Amtrak

Learn how Julie, Amtrak’s virtual assistant, uses natural language processing to understand customer questions, provide answers, and help complete actions.

Capstone Project

This project is an opportunity to gain practical expertise in building AI capabilities, ensuring ethical governance, and fostering cross-functional collaboration to drive success. It will empower you to deliver measurable outcomes — including revenue growth, enhanced customer satisfaction, and operational efficiency — and position your organization to thrive in an AI-driven future.

For this project, you will, assume the role of a manager responsible for an AI project; you will craft a comprehensive "Memo to the CEO" that:

Synthesizes the insights from user interviews to create a list of JTBD and pain points, organized by department or function
Includes a detailed data governance framework for the client that will form the foundation for the AI initiatives
Presents a business case for each high-value AI use case using the AI Canvas 2.0

Program Faculty

Mohanbir Sawhney

McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Mohanbir Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics. He has co-authored several management boo...

Certificate

Upon successful completion of the program, you will receive a verified digital certificate from Kellogg Executive Education. This program is graded as pass or fail; you must achieve 80 percent to pass and obtain the certificate of completion.

After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.

Advanced Certificate in AI and Product Strategy

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Climb Credit*

We offer financing options with our partner, Climb Credit*. Click here to learn more.

*Applicable for US Residents

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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