Lead with insight. Monetize with AI. Influence at scale.
Taught over 34,000 participants across 112 countries through executive education programs
Creator of 15+ online programs in product strategy, digital innovation and artificial intelligence (AI) applications
Curator of a custom AI library for participants, offering prompt engineering best practices and queries to accelerate applied learning
Author of 40 case studies, including 13 bestsellers and two classics in the Harvard Business School Publishing catalog
Advisor to Global 2000 firms and governments on innovation, growth and AI strategy
Recognized globally for pioneering work at the intersection of product, marketing and analytics
The eight-week AI-Driven Product Strategy online program from Kellogg Executive Education empowers participants to lead the entire product life cycle, from vision and discovery to go-to-market (GTM) strategy and growth. It delivers an AI-forward curriculum that blends rigor with applied learning. Through this program, participants will strengthen their product strategy, planning and road mapping skills to transform concepts into market-ready solutions with measurable impact.
By the end of this program, participants will be able to:
Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment
Analyze product opportunities using frameworks and AI-supported insights to inform strategic decisions
Build and deliver monetization and GTM strategies that drive product-led growth
Apply proven practices in product development, pricing and growth to deliver long-term business value
Evaluate communication and influence strategies to strengthen stakeholder alignment and decision making
Experience a comprehensive, applied learning journey designed to build strategic skills across the full product life cycle. Through expert-led modules and AI-forward assignments, participants will explore opportunity analysis, product design, roadmapping, GTM strategy and monetization.
Gen AI is integrated across the curriculum as a practical enabler to enhance workflows, improve decision making and accelerate execution. Every module includes a structured assignment that mirrors real-world product scenarios and incorporates targeted AI workflows. The following assignments are included:
Craft a V2MOM for your chosen product scenario and use AI to generate draft versions of product vision statements and compare vision frameworks
Conduct an opportunity analysis using frameworks and use AI to simulate customer segments, generate personas and draft opportunity hypotheses
Build either a product requirements document (PRD) section or an Amazon-style PR/FAQ and prompt AI for wireframe ideas or writing PR/FAQ language
Create a feature-centric roadmap and then convert it into a thematic roadmap using AI
Design a GTM plan and use AI to simulate onboarding copy or activation messaging and cowrite tactical GTM plans
Choose a pricing model, build a monetization strategy and run “what-if” pricing simulations using AI scenario prompts
Design a growth plan and use AI to simulate product feedback loops, draft future version summaries and identify expansion opportunities
Craft a communication strategy or a pitch for a tough product decision and use AI to draft and refine persuasive content and simulate responses to difficult conversations
The program features a portfolio of fictional yet realistic business scenarios designed to simulate C-suite decision making and build strategic fluency. These cases include:
AgriSense
A smart agriculture platform exploring how AI can optimize crop yield and inform product strategy
EdgeCore
A B2B SaaS firm weighing AI integration to expand analytics offerings and scale operations
Weekender
A travel and lifestyle app using gen AI to personalize itineraries and deepen customer engagement
Whizzy
A voice assistant platform that surfaces issues of user trust, data ethics and transparent AI design
CraftNest
A DTC home decor organization leveraging AI for product customization and customer segmentation
Wellness 360
A health and wellness platform that uses data to personalize experiences and diversify monetization models
The AI-Driven Product Strategy online program is designed for professionals ready to expand their capabilities, sharpen their product perspectives and lead with greater impact in evolving product environments. Whether transitioning into product roles, advancing within the function or scaling influence, participants will gain the frameworks and AI tools to lead with confidence and build an AI product strategy that drives meaningful, end-to-end success. This program is ideal for:
Experienced product managers looking to shift from reactive execution to strategic product leadership by building business fluency, applying AI with clarity and influencing product direction
Professionals from UI/UX, product marketing and data and analytics aiming to pivot into formal product or strategy roles by gaining end-to-end life cycle knowledge, structured product thinking and an AI-first mindset
Technical professionals looking to bridge the gap between engineering expertise and strategic product management across the life cycle
Aspiring product leaders focused on driving growth with data-backed decisions, AI-driven insights and proven frameworks
Senior product leaders seeking to formalize experience-based success with portfolio and monetization strategy, gen AI capabilities, board-facing strategy and multi-product execution
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director, Center for Research in Technology and Innovation
Professor Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing and enterprise analytics. He has written ...
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
We offer financing options with our partner, Climb Credit*. Click here to learn more.
*Applicable for US Residents
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
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