AI-Driven Product Strategy

The eight-week AI-Driven Product Strategy online program from Kellogg Executive Education empowers participants to lead the entire product life cycle, from vision and discovery to go-to-market (GTM) and growth.

Today, organizations demand greater speed, precision and sharper decision making from product teams. Yet, many professionals remain caught in cycles of reactive execution, fragmented alignment and process-heavy routines. The program’s curriculum integrates artificial intelligence (AI) throughout and empowers participants to use generative AI (gen AI) tools and signature frameworks to solve product challenges, translate insights into action and lead high-stakes conversations with confidence. By the end of this AI in product strategy program, participants will be equipped to lead product development and innovation with strategic clarity and AI-driven confidence.

Gen AI is integrated across the curriculum as a practical enabler to enhance workflows, improve decision making and accelerate execution. Every module includes a structured assignment that mirrors real-world product scenarios and incorporates targeted AI workflows. The following assignments are included:

• Craft a V2MOM for your chosen product scenario and use AI to generate draft versions of product vision statements and compare vision frameworks

• Conduct an opportunity analysis using frameworks and​ use AI to simulate customer segments, generate personas and draft opportunity hypotheses

• Build either a product requirements document (PRD) section or an Amazon-style PR/FAQ and prompt AI for wireframe ideas or writing PR/FAQ language​

• Create a feature-centric roadmap and then convert it into a thematic roadmap using AI 

• Design a GTM plan and use AI to simulate onboarding copy or activation messaging​ and cowrite tactical GTM plans

• Choose a pricing model, build a monetization strategy and run “what-if” pricing simulations using AI scenario prompts​

• Design a growth plan and use AI to simulate product feedback loops​, draft future version summaries and identify expansion opportunities

• Craft a communication strategy or a pitch for a tough product decision and use AI to draft and refine persuasive content and simulate responses to difficult conversations

By the end of this program, participants will be able to:

• Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment

• Analyze product opportunities using frameworks and AI-supported insights to inform strategic decisions

• ​Build and deliver monetization and GTM strategies that drive product-led growth

• Apply proven practices in product development, pricing and growth to deliver long-term business value

• Evaluate communication and influence strategies to strengthen stakeholder alignment and decision making

Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2025.

Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams and their organizations. Our renowned faculty, consisting of the world’s best researchers, educators and practitioners, provide practical insights that participants can apply as soon as they return to work. Providing a collaborative, immersive environment for our executive development programs, we serve a variety of businesses and executives from a myriad of industries and geographies.

Learn how AI is reshaping product management and driving innovation. This live session explores strategies for integrating AI into product development, fostering human-AI collaboration, and leveraging tools to boost productivity and competitiveness.

The AI-Driven Product Strategy online program is designed for professionals ready to expand their capabilities, sharpen their product perspectives and lead with greater impact in evolving product environments. Whether transitioning into product roles, advancing within the function or scaling influence, participants will gain the frameworks and AI tools to lead with confidence and build an AI product strategy that drives meaningful, end-to-end success. This program is ideal for:

• Senior product leaders seeking to formalize experience-based success with portfolio and monetization strategy, gen AI capabilities, board-facing strategy and multi-product execution

• Mid-Senior product managers product managers looking to shift from reactive execution to strategic product leadership by building business fluency, applying AI with clarity and influencing product direction

• Professionals from product marketing, data and analytics, engineers and consultants aiming to pivot into formal product or strategy roles by gaining end-to-end life cycle knowledge, structured product thinking and an AI-first mindset

• Technical professionals looking to bridge the gap between engineering expertise and strategic product management across the life cycle

• Aspiring product leaders focused on driving growth with data-backed decisions, AI-driven insights and proven frameworks

Climb Credit*

We offer financing options with our partner, Climb Credit*. Click here to learn more.

*Applicable for US Residents

Flexible Payment Options for All

Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)