Advanced Certificate in Sales and AI Business Strategies

The five-month Advanced Certificate in Sales and AI Business Strategies is for sales professionals and business leaders navigating rapid change in artificial intelligence (AI), digital buying behavior and revenue growth. Delivered by the Kellogg faculty, this bundle combines two expert-led certificate programs from Kellogg Executive Education: the AI Strategies for Business Transformation: Generative and Agentic Intelligence and the Mastering Sales: The Digital and AI Toolkit for Success programs.

This learning journey builds strategic clarity around AI for business, covering readiness, governance and impact evaluation, while strengthening structured, digital and AI-enabled selling capabilities. Together, these certificate programs equip leaders like you with the judgment to evaluate AI projects and the practical sales tools needed to inform AI-readiness, modernize execution and guide responsible adoption.

The Advanced Certificate in Sales and AI Business Strategies program is designed for sales and revenue leaders, professionals and founders who want to strengthen AI-informed decision making while modernizing sales execution and customer engagement.

This program is particularly beneficial for:

• Senior sales leaders and executives who need AI-informed strategic fluency and modern digital sales systems to guide teams, improve sales effectiveness and modernize how selling is executed 

• Sales managers and experienced sales professionals looking to upskill and improve performance across the sales cycle and become part of larger conversations on business strategy and growth 

• Business development professionals seeking stronger cross-functional influence, clearer commercial judgment and data-informed decision making in customer acquisition and growth initiatives 

• Founders and entrepreneurs directly involved in selling who want to modernize customer acquisition, sharpen pitches and build more repeatable and scalable sales processes 

The AI Strategies for Business Transformation: Generative and Agentic Intelligence program enables you to:

• Assess the impact of AI, generative AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts

• Apply frameworks to assess AI readiness, including the AI Canvas 2.0, AI Radar 2.0 and AI Capability Maturity Model (CMM) ​

• Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs ​

• Recognize the ethical, governance and societal implications of AI, ensuring responsible and ethical implementation ​

• Design an AI transformation plan and a strategic transformation roadmap for an organization

The Mastering Sales: The Digital and AI Toolkit for Success program enables you to:

• Assess your own sales mindset, habits and performance using proven techniques

• Analyze team performance using specific leadership tools and behaviors​

• Create persuasive sales stories using client context, buyer psychology and data insights

• Apply digital tools and AI insights to improve your sales preparation and engagement

• Identify strategies to build trust and credibility in professional networking and sales

• Build a personalized sales toolkit with tools for each phase of the buyer’s journey

• Develop a repeatable process for self-coaching and peer coaching

By integrating the curriculum of two of Kellogg Executive Education's leading programs — AI Strategies for Business Transformation: Generative and Agentic Intelligence and Mastering Sales: The Digital and AI Toolkit for Success — the Advanced Certificate in Sales and AI Business Strategies program empowers you to navigate the future of selling with strategic AI insight and modern, performance-driven sales execution.

• Comprehensive, expanded skill set

• Practical, real-world applications

• Market relevance and demand

• Enhanced ROI and efficiency

• Hands-on learning

• Enhanced credibility

• Cost-effective learning

• A broad network of professionals and experts

As part of the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, these live faculty sessions explore how leaders apply AI responsibly and effectively across organizations.

• Faculty Session 1:

This session explores effective collaboration between humans and AI, introducing the concept of appropriate autonomy and its levels. It highlights industry applications, autonomy risks and the rise of hybrid workforces and concludes with strategies for integrating AI into personal workflows.

• Faculty Session 2:

Join a fireside discussion on applying AI for business transformation. The session covers strategies for cross-generational adoption, evolving AI interfaces, overcoming implementation barriers and rethinking learning frameworks for sustainable enterprise deployment.

The Mastering Sales: The Digital and AI Toolkit for Success program enables the application of AI seamlessly into your sales process to improve preparation, engagement and follow-through. Through practical activities using free generative AI tools and tested prompts, you will apply AI to real-world sales tasks, strengthening client engagement, streamlining workflows and building efficiency and measurable impact across the sales cycle.

AI-enabled tools across the curriculum include:

• Module 1: GPT-based planner for deliberate practice​

• Module 2: AI meeting assistant for agendas and recaps​

• Module 3: Using AI and a chatbot to assess buyer readiness

• Module 4: Interactive chatbot for spotting buyer readiness

• Module 5: AI for editing sales stories​

• Module 6: AI for improving presentation structure and visuals​

• Module 7:  Balance your style and substance with (AI) intelligence

In the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, you will gain practical expertise in building AI capabilities, ensuring ethical governance and fostering cross-functional collaboration to drive success. For this project, you will assume the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO” that: 

• Synthesizes the insights from user interviews to create a list of Jobs-To-Be-Done and pain points, organized by department or function 

• Includes a detailed data governance framework for the client that will form the foundation for AI initiatives 

• Presents a business case for each high-value AI use case using the AI Canvas 2.0

Throughout the Mastering Sales: The Digital and AI Toolkit for Success program learning journey, you will work on a program sales toolkit workbook and apply concepts, frameworks and tools from each module to real-world sales scenarios. This project will help you design a personalized, actionable sales playbook of 30+ sales tools that enhances your ability to sell with clarity, credibility and impact.

Participants who successfully complete the Advanced Certificate in Sales and AI Business Strategies will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than learning to lead, the path to becoming a Kellogg Executive Scholar is about leading through learning.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)