Advertising and Marketing Communication Strategy

Refine your strategic lens to become more effective at guiding your company’s key messages through advertising, marketing and communication efforts. Throughout the 8-week program, you will learn to:

• Create strategic, persuasive communications across platforms

• Create the most meaningful strategic advertising objective to drive your business

• Select and prioritize target audiences to maximize effectiveness and efficiency

• Identify, evaluate, and select a consumer insight to allow you to build the right message for your target audience

• Evaluate the effectiveness of media plans and identify the key steps and best practices in ad production

• Evaluate ads for their strategic merit and develop proper tests

This program is designed for client-side managers as well as senior leaders responsible for devising an integrated marketing communications strategy that drives business results. It is ideal for:

• Junior- to mid-level marketers—such as brand managers or marketing managers, or executives taking on a new marketing role—who are responsible for managing advertising efforts.

• Senior executives whose responsibilities include marketing/advertising who are looking to increase the success rate of their teams in advertising communications by honing their strategic approach.

• Advertising, communications, and PR consultants/agencies who seek to offer better solutions for their clients and increase client buy-in on their strategic recommendations.

Participants who successfully complete the Advertising and Marketing Communication Strategy program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

Climb Credit*

We offer financing options with our partner, Climb Credit*. Click here to learn more.

*Applicable for US Residents

Flexible Payment Options For All

Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)