Advanced Certificate in Digital Marketing and AI: Strategies for Growth

The Advanced Certificate in Digital Marketing and AI is designed for marketing professionals and leaders seeking to harness AI-driven decision making and automation to optimize business processes while creating data-driven, omnichannel marketing campaigns.

• Marketing leaders and executives looking to drive customer engagement and enhance marketing strategies through AI integration and digital tools. Gain the skills to leverage data for optimized campaigns, manage content marketing across channels and stay competitive in a rapidly changing landscape.

• Digital transformation leaders and executives guiding organizations through technological change and successful AI integration. Learn to create customer-centric experiences with AI-powered tools, align technology with business goals and scale AI initiatives across departments.

• Senior business leaders focused on driving growth, fostering a culture of digital transformation and staying competitive amid digital change. Explore strategies and tools to leverage AI and digital marketing to enhance business outcomes and streamline operations. 

The AI Strategies for Business Transformation program will enable you to: 

• Assess the impact of AI, gen AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts 

• Apply frameworks to assess AI readiness, including the AI Canvas 2.0, AI Radar 2.0 and AI Capability Maturity Model (CMM)

• Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs

• Recognize the ethical, governance and societal implications of AI, ensuring responsible implementation

• Design an AI transformation plan and a strategic transformation roadmap for an organization

The Digital Marketing Strategies: Data, Automation, AI & Analytics program will enable you to: 

• Go beyond traditional marketing practices and understand the digital world your customers inhabit

• Align your marketing efforts with today’s digitally savvy customers through a clearer comprehension of digital-centric customer behaviors

• Evolve your marketing by incorporating data, analytics and optimization techniques for improved decision making

• Learn from other companies using new marketing technologies to inform your marketing and gain organizational efficiencies

In this live session with Professor Mohanbir Sawhney, you will explore how gen AI is transforming modern marketing strategies using the jobs-to-be-done (JTBD) framework. This structured approach will guide you through the core marketing processes — insight generation, customer segmentation, persona development, offer design and campaign execution. This session highlights how you, by leveraging gen AI, can enhance efficiency and effectiveness, create personalized customer experiences and optimize campaign performance. You will also gain actionable, valuable insights into how AI can streamline workflows, improve decision making and drive measurable business outcomes. This session will also address future trends and ethical considerations in AI-driven marketing, equipping you with the tools to lead in an AI-powered landscape.

Participants who successfully complete the Advanced Certificate in Digital Marketing and AI will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

These projects are core components of the Advanced Certificate in Digital Marketing and AI, offering hands-on opportunities to apply the concepts learned in both AI and marketing.

In the AI Strategies for Business Transformation program, you will gain practical expertise in building AI capabilities, ensuring ethical governance and fostering cross-functional collaboration to drive success. For this project, you will assume the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO”.

Throughout the Digital Marketing Strategies: Data, Automation, AI & Analytics program, you will work on a marketing transformation challenge. You will identify a business challenge that you would like to resolve with a marketing solution.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)