Advanced Certificate in Digital Marketing and AI: Strategies for Growth
Be the leader who bridges AI and marketing
Maximize your learning — benefit from up to 14 percent savings
Experience a comprehensive learning journey with Kellogg Executive Education that combines two expert-led programs to enhance your expertise in blending AI-driven insights with marketing strategies to build agile, future-ready enterprises.
Harness AI-Driven Strategies to Unlock New Levels of Marketing Performance
The four-month Advanced Certificate in Digital Marketing and AI: Strategies for Growth offers an integrated experience of two expert-led programs from Kellogg Executive Education — AI Strategies for Business Transformation: Generative and Agentic Intelligence and Digital Marketing Strategies: Data, Automation, AI & Analytics.
The AI Strategies for Business Transformation: Generative and Agentic Intelligence program empowers participants to leverage artificial intelligence (AI) and generative AI (gen AI) for strategic impact in areas, including customer experience, talent productivity and personalized content marketing, unlocking real business value with tangible impact. Whereas, the Digital Marketing Strategies program focuses on leveraging digital channels and customer data, optimizing campaigns with analytics and scaling efforts through marketing automation. Together, these programs provide a holistic learning experience, enabling participants to drive growth, foster customer loyalty and engagement and improve ROI.
#1
AI is the most impactful new technology among CEOs for the third year running.
Source : Gartner
63%
of marketing leaders plan to invest in gen AI by 2025.
Source : Gartner
Who Is This Program For?
The Advanced Certificate in Digital Marketing and AI is designed for marketing professionals and leaders seeking to harness AI-driven decision making and automation to optimize business processes while creating data-driven, omnichannel marketing campaigns.
Marketing leaders and executives looking to drive customer engagement and enhance marketing strategies through AI integration and digital tools. Gain the skills to leverage data for optimized campaigns, manage content marketing across channels and stay competitive in a rapidly changing landscape.
Digital transformation leaders and executives guiding organizations through technological change and successful AI integration. Learn to create customer-centric experiences with AI-powered tools, align technology with business goals and scale AI initiatives across departments.
Senior business leaders focused on driving growth, fostering a culture of digital transformation and staying competitive amid digital change. Explore strategies and tools to leverage AI and digital marketing to enhance business outcomes and streamline operations.
What You Will Learn
The AI Strategies for Business Transformation: Generative and Agentic Intelligence program will enable you to:
Assess the impact of AI, gen AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts
Apply frameworks to assess AI readiness, including the AI Canvas 2.0, AI Radar 2.0 and AI Capability Maturity Model (CMM)
Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs
Recognize the ethical, governance and societal implications of AI, ensuring responsible implementation
Design an AI transformation plan and a strategic transformation roadmap for an organization
The Digital Marketing Strategies: Data, Automation, AI & Analytics program will enable you to:
Go beyond traditional marketing practices and understand the digital world your customers inhabit
Align your marketing efforts with today’s digitally savvy customers through a clearer comprehension of digital-centric customer behaviors
Evolve your marketing by incorporating data, analytics and optimization techniques for improved decision making
Learn from other companies using new marketing technologies to inform your marketing and gain organizational efficiencies
Why This Advanced Certificate?
Live Faculty Sessions
Comprehensive, expanded skill set
Practical, real-world applications
Market relevance and demand
Enhanced ROI and efficiency
Hands-on learning
Enhanced credibility
Cost-effective learning
A broader network of professionals and experts
Comprehensive Curriculum
The Advanced Certificate in AI and Marketing offers a combined curriculum that integrates the latest technologies, such as AI, and marketing strategies. It is designed to equip participants with the skills to transform their organizations into agile, future-ready enterprises.
Module 1: Foundations of AI — From Prediction to Creation to Autonomy
Module 2: AI and Customer Experience Management
Module 3: AI and Operations Management
Module 4: AI and Business Support Functions
Module 5: AI Applications in Selected Industries
Module 6: Generative AI and Creative Industries — Transforming Media, Art and Design
Module 7: AI and Business Transformation — Strategy, Capabilities and Governances
Module 8: AI and Society — Ethics, Regulation and Jobs
Module 1: A Framework for Marketing in a Digital World
Module 2: Understanding Customers and Generating Insights
Module 3: Customer Segmentation and Behavioral Marketing
Module 4: The Customer Journey and Content Strategy
Module 5: Brand Storytelling in a Digital World
Module 6: Designing and Executing Digital Marketing Campaigns
Module 7: Marketing Attribution, Testing and Experimentation
Module 8: Automation and Artificial Intelligence in Marketing
Live Sessions with Faculty
The program includes live, interactive sessions with Professor Mohanbir Sawhney to help you stay ahead in an AI-powered landscape.
Faculty Session 1:
This session explores effective collaboration between humans and AI, introducing the concept of appropriate autonomy and its levels. It highlights industry applications, autonomy risks and the rise of hybrid workforces, and concludes with strategies for integrating AI into personal workflows.
Faculty Session 2:
Join a fireside discussion on applying AI for business transformation. The session covers strategies for cross-generational adoption, evolving AI interfaces, overcoming implementation barriers and rethinking learning frameworks for sustainable enterprise deployment.
Faculty Session 3:
This session introduces customer journey mapping as a foundation for effective digital marketing. Learn why aligning content with customer intent drives engagement, and explore real-world applications, governance strategies and AI-assisted insights for mapping success.
Note: Live session details are not final. They are subject to change and may evolve based on faculty insights.
Capstone Projects
These projects are core components of the Advanced Certificate in Digital Marketing and AI, offering hands-on opportunities to apply the concepts learned in both AI and marketing.
In the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, you will gain practical expertise in building AI capabilities, ensuring ethical governance and fostering cross-functional collaboration to drive success. For this project, you will assume the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO”.
Throughout the Digital Marketing Strategies: Data, Automation, AI & Analytics program, you will work on a marketing transformation challenge. You will identify a business challenge that you would like to resolve with a marketing solution.
Pathway to Kellogg Executive Scholar
Participants who successfully complete the Advanced Certificate in Digital Marketing and AI will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Meet the Faculty
Mohanbir Sawhney
Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, Director of the Center for Research in Technology and Innovation
Professor Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing and enterprise analytics. He has written ...
Earn Three Distinguished Certificates
Upon completing the Advanced Certificate in Digital Marketing and AI: Strategies for Growth, you will receive three digital certificates from Kellogg Executive Education. These include a certificate of completion for the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, a certificate of completion for the Digital Marketing Strategies: Data, Automation, AI & Analytics program and an advanced certificate recognizing your completion of the Advanced Certificate in Digital Marketing and AI.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Flexible payment options available.
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