Advanced Certificate in Brand Strategy and Digital Marketing
Redefine what marketing can achieve
Maximize your learning — benefit from up to 14% savings
Experience a comprehensive learning journey that combines two expert-led programs from Kellogg Executive Education to enhance your expertise in blending AI-driven insights with marketing strategies to build agile, future-ready enterprises.
Step Up With Confidence to Drive Breakthrough Results
Integrating brand development with measurable performance is vital for marketing professionals to strengthen competitive advantage in an evolving digital landscape. Organizational silos and fragmented approaches create misalignment between brand strategy and digital execution, often at the cost of growth. As AI, automation and evolving customer expectations reshape markets, they offer exciting new opportunities to unite creative vision with data-driven insights for strategic leadership and sustained growth.
The Advanced Certificate in Brand Strategy and Digital Marketing from Kellogg Executive Education is designed to help professionals unlock strategic advantage and lead with dual expertise. This 14-week integrated program combines two expert-led programs from Kellogg — Strategies That Build Winning Brands and Digital Marketing Strategies: Data, Automation, AI and Analytics — to help participants develop comprehensive marketing capability by combining strategic brand positioning with data-driven, performance marketing.
Who Is This Program For?
This advanced certificate is designed for experienced marketing professionals, cross-functional leaders and ambitious mid-career specialists who are ready to lead at the intersection of brand strategy and digital performance.
Senior marketing executives and leaders: Directors, VPs and heads of marketing, brand or digital, advancing into integrated leadership roles
Mid-career marketers: Digital marketing managers, brand managers and product marketing leads focused on advancing strategic acumen and accelerating their trajectory toward senior leadership
Cross-functional leaders: Product owners, heads of growth, sales or business development with revenue and P&L responsibility, aiming to unify brand, marketing and digital performance
Entrepreneurs, founders and consultants seeking a proven, integrated approach to elevating brand-building and scalable digital growth
Marketing professionals: Performance marketers, UX or content leads and social media marketers seeking to evolve from tactical roles into strategic leadership positions
What You Will Learn
In this program, you will gain strategic confidence and cross-functional capabilities to unify brand vision with digital execution, elevating marketing performance and advancing leadership impact.
The Strategies That Build Winning Brands program will enable you to:
Learn to develop your brand's positioning, character and purpose
Evaluate the health of your brand using different approaches
Make smart brand portfolio decisions and manage growth
Create a powerful marketing plan for a real-world scenario
Drive growth and defend against competitive attacks using a financial risk assessment
The Digital Marketing Strategies: Data, Automation, AI and Analytics program will enable you to:
Go beyond traditional marketing practices and understand the digital world your customers inhabit
Align your marketing efforts with today's digitally savvy customers through a clearer comprehension of digital-centric customer behaviors
Evolve your marketing by incorporating data, analytics and optimization techniques for improved decision making
Learn from other organizations using new marketing technologies to inform your marketing and gain organizational efficiencies
Why This Advanced Certificate?
By integrating the curriculum of Kellogg Executive Education’s two leading programs — Strategies That Build Winning Brands and Digital Marketing Strategies — the Advanced Certificate in Brand Strategy and Digital Marketing offers a cohesive, future-ready learning experience that empowers you to execute high-impact digital campaigns with strategic clarity.
Live Faculty Sessions
Comprehensive, expanded skill set
Practical, real-world applications
Market relevance and demand
Enhanced ROI and efficiency
Hands-on learning
Enhanced credibility
Cost-effective learning
A broader network of professionals and experts
Comprehensive Curriculum
The Advanced Certificate in Brand Strategy and Digital Marketing offers an integrated curriculum combining strategic brand frameworks with advanced digital marketing practices. It is designed to equip participants with the skills to align marketing channels with business objectives, accelerate growth and lead marketing efforts with clarity.
Module 1: The Power and Challenge of Branding
Module 2: Defining Your Brand: Targeting, Positioning, Character and Purpose
Module 3: Bringing Your Brand to Life: Brand Design and Touch Points
Module 4: Building a Strong Brand Portfolio
Module 5: Managing Your Brands
Module 6: Brand Strategy: Growth and Defense
Module 1: Framework for Marketing in a Digital World
Module 2: Understanding Customers and Generating Insights
Module 3: Customer Segmentation and Behavioral Marketing
Module 4: The Customer Journey and Content Strategy
Module 5: Brand Storytelling in a Digital World
Module 6: Designing and Executing Digital Marketing Campaigns
Module 7: Marketing Attribution, Testing and Experimentation
Module 8: Automation and Artificial Intelligence in Marketing
Live Sessions with Faculty
Faculty Session 1:
This session introduces customer journey mapping as a foundation for effective digital marketing. Learn why aligning content with customer intent drives engagement, and explore real-world applications, governance strategies and AI-assisted insights for mapping success.
Faculty Session 2:
This session gives an introduction to branding fundamentals and course navigation. The session explores branding strategy and how context shapes brand perception, illustrated with real-world examples.
Faculty Session 3:
Dive into the world of private-label brands and their strategic role in retail. This session examines historical evolution, profitability drivers and modern approaches used by leading retailers, offering practical strategies for competing effectively.
Faculty Session 4:
Learn how to craft impactful marketing plans and distinguish brand positioning from broader strategies. The session also covers personal branding techniques and provides actionable insights for building strong, enduring brands.
Note: Live session details are not final. They are subject to change and may evolve based on faculty insights.
Applied Learning Opportunity
As part of the Digital Marketing Strategies program component, you will engage hands-on with a marketing transformation challenge. You will identify a business challenge that you would like to resolve with a marketing solution and apply program concepts to devise real-time solutions.
Pathway to Kellogg Executive Scholar
Participants who successfully complete the Advanced Certificate in Brand Strategy and Digital Marketing will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals. Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Meet the Faculty
Timothy Calkins
Clinical Professor of Marketing, Associate Chair of the Marketing Department
Tim Calkins helps people and organizations build strong brands. He is a marketing professor, author, speaker and consultant. He began his career at the consulting firm Booz Al...
Julie Hennessy
Clinical Professor of Marketing
Julie Hennessy's MBA and Executive teaching focuses on the development of marketing strategies to enhance long-term competitive advantage and profitability. She works frequent...
Mohanbir Sawhney
Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, Director of the Center for Research in Technology and Innovation
Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing and enterprise analytics. He has written seven mana...
Earn Three Distinguished Certificates
Upon completing the Advanced Certificate in Brand Strategy and Digital Marketing, you will receive three digital certificates from Kellogg Executive Education. These include a certificate of completion for the Strategies That Build Winning Brands program, a certificate of completion for the Digital Marketing Strategies: Data, Automation, AI and Analytics program and an advanced certificate recognizing your completion of the Advanced Certificate in Brand Strategy and Digital Marketing.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Flexible payment options available.
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