Advanced Certificate in Brand Strategy and Digital Marketing
Redefine what marketing can achieve
Maximize your learning — benefit from up to 14% savings
Experience a comprehensive learning journey that combines two expert-led programs from Kellogg Executive Education to enhance your expertise in blending AI-driven insights with marketing strategies to build agile, future-ready enterprises.
Step Up With Confidence to Drive Breakthrough Results
Integrating brand development with measurable performance is vital for marketing professionals to strengthen competitive advantage in an evolving digital landscape. Organizational silos and fragmented approaches create misalignment between brand strategy and digital execution, often at the cost of growth. As AI, automation and evolving customer expectations reshape markets, they offer exciting new opportunities to unite creative vision with data-driven insights for strategic leadership and sustained growth.
The Advanced Certificate in Brand Strategy and Digital Marketing from Kellogg Executive Education is designed to help professionals unlock strategic advantage and lead with dual expertise. This 14-week integrated program combines two expert-led programs from Kellogg — Strategies That Build Winning Brands and Digital Marketing Strategies: Data, Automation, AI and Analytics — to help participants develop comprehensive marketing capability by combining strategic brand positioning with data-driven, performance marketing.
Who Is This Program For?
This advanced certificate is designed for experienced marketing professionals, cross-functional leaders and ambitious mid-career specialists who are ready to lead at the intersection of brand strategy and digital performance.
Senior marketing executives and leaders: Directors, VPs and heads of marketing, brand or digital, advancing into integrated leadership roles
Mid-career marketers: Digital marketing managers, brand managers and product marketing leads focused on advancing strategic acumen and accelerating their trajectory toward senior leadership
Cross-functional leaders: Product owners, heads of growth, sales or business development with revenue and P&L responsibility, aiming to unify brand, marketing and digital performance
Entrepreneurs, founders and consultants seeking a proven, integrated approach to elevating brand-building and scalable digital growth
Marketing professionals: Performance marketers, UX or content leads and social media marketers seeking to evolve from tactical roles into strategic leadership positions
What You Will Learn
In this program, you will gain strategic confidence and cross-functional capabilities to unify brand vision with digital execution, elevating marketing performance and advancing leadership impact.
The Strategies That Build Winning Brands program will enable you to:
Learn to develop your brand's positioning, character and purpose
Evaluate the health of your brand using different approaches
Make smart brand portfolio decisions and manage growth
Create a powerful marketing plan for a real-world scenario
Drive growth and defend against competitive attacks using a financial risk assessment
The Digital Marketing Strategies: Data, Automation, AI and Analytics program will enable you to:
Go beyond traditional marketing practices and understand the digital world your customers inhabit
Align your marketing efforts with today's digitally savvy customers through a clearer comprehension of digital-centric customer behaviors
Evolve your marketing by incorporating data, analytics and optimization techniques for improved decision making
Learn from other organizations using new marketing technologies to inform your marketing and gain organizational efficiencies
Why This Advanced Certificate?
By integrating the curriculum of Kellogg Executive Education’s two leading programs — Strategies That Build Winning Brands and Digital Marketing Strategies — the Advanced Certificate in Brand Strategy and Digital Marketing offers a cohesive, future-ready learning experience that empowers you to execute high-impact digital campaigns with strategic clarity.
Comprehensive, expanded skill set
Practical, real-world applications
Market relevance and demand
Enhanced ROI and efficiency
Hands-on learning
Enhanced credibility
Cost-effective learning
A broader network of professionals and experts
Comprehensive Curriculum
The Advanced Certificate in Brand Strategy and Digital Marketing offers an integrated curriculum combining strategic brand frameworks with advanced digital marketing practices. It is designed to equip participants with the skills to align marketing channels with business objectives, accelerate growth and lead marketing efforts with clarity.
Applied Learning Opportunity
As part of the Digital Marketing Strategies program component, you will engage hands-on with a marketing transformation challenge. You will identify a business challenge that you would like to resolve with a marketing solution and apply program concepts to devise real-time solutions.
Pathway to Kellogg Executive Scholar
Participants who successfully complete the Advanced Certificate in Brand Strategy and Digital Marketing will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals. Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Meet the Faculty
Timothy Calkins
Clinical Professor of Marketing, Associate Chair of the Marketing Department
Tim Calkins helps people and organizations build strong brands. He is a marketing professor, author, speaker and consultant. He began his career at the consulting firm Booz Al...
Julie Hennessy
Clinical Professor of Marketing
Julie Hennessy's MBA and Executive teaching focuses on the development of marketing strategies to enhance long-term competitive advantage and profitability. She works frequent...
Mohanbir Sawhney
Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, Director of the Center for Research in Technology and Innovation
Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing and enterprise analytics. He has written seven mana...
Earn Three Distinguished Certificates
Upon completing the Advanced Certificate in Brand Strategy and Digital Marketing, you will receive three digital certificates from Kellogg Executive Education. These include a certificate of completion for the Strategies That Build Winning Brands program, a certificate of completion for the Digital Marketing Strategies: Data, Automation, AI and Analytics program and an advanced certificate recognizing your completion of the Advanced Certificate in Brand Strategy and Digital Marketing.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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