Advanced Certificate in AI and Product Strategy
Drive market-focused innovation by combining AI and product strategy
Maximize your learning — benefit from up to 14 percent savings
Experience a comprehensive learning journey with Kellogg Executive Education that combines two expert-led programs to enhance your expertise in AI-driven product management by blending practical AI insights with strategic product management frameworks.
Kellogg Advanced Certificate in AI and Product Strategy: Drive AI-Powered Product Innovation
The Kellogg Executive Education Advanced Certificate in AI and Product Strategy is a four-month learning experience that explores the intersection of artificial intelligence (AI) and product innovation through two expert-led programs from Kellogg Executive Education — AI Strategies for Business Transformation: Generative and Agentic Intelligence and AI-Driven Product Strategy.
The AI Strategies for Business Transformation: Generative and Agentic Intelligence program empowers forward-thinking business leaders to leverage AI technologies and generative AI (gen AI) for strategic impact across key areas, including customer experience, talent productivity, new product development and personalized marketing. The AI-Driven Product Strategy program empowers professionals to lead the entire product life cycle with an AI-forward curriculum, from vision and discovery to go-to-market (GTM) strategy and growth.
Together, these programs provide a comprehensive learning experience that equips you with actionable insights and practical skills to lead AI integration, product development and innovation with strategic clarity and AI-driven confidence.
What Will You Learn in the Kellogg Advanced Certificate in AI and Product Strategy?
Key Program Takeaways
AI Strategies for Business Transformation: Generative and Agentic Intelligence program
Business value creation: Assess the impact of AI, gen AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts.
Strategic frameworks: Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0 and the AI Capability Maturity Model (CMM).
Functional AI adoption: Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs.
AI governance: Recognize the ethical, governance and societal implications of AI, ensuring responsible and ethical implementation.
Transformation planning: Design an AI transformation plan and a strategic transformation roadmap for an organization.
AI-Driven Product Strategy program
Product strategy: Design a product vision and strategy that aligns with corporate goals and motivates organizational alignment.
Market opportunity analysis: Analyze customer needs and market dynamics to uncover and validate high-potential opportunities.
Experience innovation: Create user-centric product experiences by leveraging AI tools for design and testing.
Growth acceleration: Apply product-led growth (PLG) strategies to optimize acquisition, retention and expansion.
Stakeholder influence: Evaluate communication and influence strategies to strengthen stakeholder alignment and decision making.
How Is the Advanced Certificate in AI and Product Strategy Curriculum Structured?
The Advanced Certificate in AI and Product Strategy curriculum is structured as a combined learning journey that integrates AI-driven insights and strategic product management. It is designed to equip you with the skills to drive AI in product management, foster collaboration and transform organizations into agile, market-ready enterprises.
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Part 1 — AI Strategies for Business Transformation: Generative and Agentic Intelligence
Module 1: Foundations of AI — From Prediction to Creation to Autonomy
Module 2: AI and Customer Experience Management
Module 3: AI and Operations Management
Module 4: AI and Business Support Functions
Module 5: AI Applications in Selected Industries
Module 6: Generative AI and Creative Industries — Transforming Media, Art and Design
Module 7: AI and Business Transformation — Strategy, Capabilities and Governances
Module 8: AI and Society — Ethics, Regulation and Jobs
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Part 2 — AI-Driven Product Strategy
Module 1: Product Vision, Strategy and Leadership
Module 2: Opportunity Analysis and Product Discovery
Module 3: Product Design, User Experience and Agile Development
Module 4: Product Planning and Roadmapping
Module 5: Go-To-Market Strategy and Product-Led Growth
Module 6: Product Pricing, Packaging and Monetization
Module 7: Managing Product Evolution and Growth
Module 8: Communication and Influence Skills for Product Managers
Key Program Features
Live Faculty Sessions
Comprehensive, Expanded Skill
Practical, Real-World Applications
Market Relevance and Demand
Enhanced ROI and Efficiency
Hands-On Learning
Enhanced Credibility
Cost-Effective Learning
Broader Network of Professionals and Experts
Live Sessions with Faculty
Faculty Session 1:
This session explores effective collaboration between humans and AI, introducing the concept of appropriate autonomy and its levels. It highlights industry applications, autonomy risks and the rise of hybrid workforces, and concludes with strategies for integrating AI into personal workflows.
Faculty Session 2:
Join a fireside discussion on applying AI for business transformation. The session covers strategies for cross-generational adoption, evolving AI interfaces, overcoming implementation barriers and rethinking learning frameworks for sustainable enterprise deployment.
Faculty Session 3:
Learn how AI is reshaping product management and driving innovation. This live session explores strategies for integrating AI into product development, fostering human-AI collaboration and leveraging tools to boost productivity and competitiveness.
Note: Live session details are not final. They are subject to change and may evolve based on faculty insights.
How Does the Advanced Certificate in AI and Product Strategy Program Prepare You to Drive Real-World AI Impact?
Capstone Project
The AI Strategies for Business Transformation: Generative and Agentic Intelligence program includes a capstone project that enables you to gain practical expertise in building AI capabilities, ensuring ethical governance and fostering cross-functional collaboration to drive success. For this project, you will assume the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO" that:
Synthesizes the insights from user interviews to create a list of JBTD and pain points, organized by department or function
Includes a detailed data governance framework for the client that will form the foundation for the AI initiatives
Presents a business case for each high-value AI use case using the AI Canvas 2.0
Who Is the Advanced Certificate in AI and Product Strategy For?
The Advanced Certificate in AI and Product Strategy is designed for professionals looking to lead with confidence in AI-driven markets. Whether optimizing product portfolios, driving innovation or scaling operations, the Advanced Certificate in AI and Product Strategy equips you with the tools and insights needed to excel in a rapidly evolving landscape.
Role | Program Benefits |
Chief product officers, product leaders and mid-level to senior product managers | Evolve into AI-first strategists, optimize workflows, accelerate decision making and align cross-functional teams to innovate, scale and meet growing market demands. |
Strategic decision makers and functional heads across marketing, sales, operations and IT | Integrate AI into product strategies and business processes, foster a culture of innovation, drive strong AI adoption and build sustainable business models. |
Founders and business leaders | Translate AI opportunities into scalable products, improve operational efficiency and align product strategy with organizational goals while ensuring growth, strong AI adoption and relevance. |
Meet the Advanced Certificate in AI and Product Strategy Program Faculty
Mohanbir Sawhney
McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation
Professor Mohanbir (Mohan) Sawhney is the McCormick Foundation Professor of Technology, Clinical Professor of Marketing and Director of the Center for Research in Technology a...
Program Credential: Certificates of Completion
Earn Three Distinguished Certificates
Upon completing the Advanced Certificate in AI and Product Strategy, you will receive three digital certificates from Kellogg Executive Education. These include a certificate of completion for the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, a certificate of completion for the AI-Driven Product Strategy program and an advanced certificate recognizing your completion of the Advanced Certificate in AI and Product Strategy.
After successful completion of the program, your verified digital certificates will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
Pathway to Kellogg Executive Scholar
Participants who successfully complete the Advanced Certificate in AI and Product Strategy will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than learning to lead, the path to becoming a Kellogg Executive Scholar is about leading through learning.
FAQs
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The Program
What is the Advanced Certificate in AI and Product Strategy?
The Advanced Certificate in AI and Product Strategy is a four-month learning journey from Kellogg Executive Education that combines two programs:
AI Strategies for Business Transformation
AI-Driven Product Strategy
Together, these programs explore both enterprise-level AI adoption and AI-forward product strategy, providing you with a holistic perspective on AI-enabled innovation. Successful completion grants a verified digital certificate from Kellogg.
How is AI used in product management?
AI is increasingly central to product management, including:
Identifying market opportunities
Forecasting demand
Designing customer experiences
Accelerating GTM decisions
The AI-Driven Product Strategy program explores how to apply AI-supported insights across the product life cycle — from discovery through growth. The AI Strategies for Business Transformation program showcases how enterprise-wide AI initiatives can strengthen the strategic context in which product teams operate.
What is included in the Kellogg Executive Education’s product strategy program?
The Advanced Certificate in AI and Product Strategy from Kellogg Executive Education combines two expert-led programs:
AI Strategies for Business Transformation
AI-Driven Product Strategy
The AI Strategies for Business Transformation program examines how leaders can leverage AI across industries, functions and business models — making it an applied AI for business course. The AI-Driven Product Strategy program focuses on product vision, roadmaps and GTM strategies with AI integration. Taken together, they form this product strategy program learning journey that bridges AI adoption at the organizational level with AI and product strategy at the product level.
How do these two programs work together?
While each program is standalone, this learning journey provides a broader and deeper perspective.
The AI Strategies for Business Transformation program focuses on enterprise-level applications, frameworks and governance.
The AI-Driven Product Strategy program addresses the specific skills needed to lead product strategy in an AI-first market.
Completing both as part of the Advanced Certificate in AI and Product Strategy demonstrates the ability to connect organizational AI strategy with product-level execution.
Who is this product strategy course designed for?
The Advanced Certificate in AI and Product Strategy is suited for:
Product leaders
Senior managers
Business strategists
Chief product officers
Mid-level to senior product managers
Functional leaders across marketing, operations and IT
Founders and business leaders
The program is designed for professionals seeking to integrate AI into decision making and innovation, bridge organizational AI adoption with hands-on AI and product strategy and translate AI opportunities into scalable products.
What makes the Advanced Certificate in AI and Product Strategy program different from other product strategy courses?
Unlike standalone product strategy courses, the Kellogg Executive Education’s Advanced Certificate in AI and Product Strategy allows you to experience:
An organization-wide AI transformation curriculum
A product-focused strategy curriculum
You will gain exposure to frameworks, including the AI Canvas 2.0, AI Radar 2.0 and CMM, while also learning to design AI-driven product visions, pricing models and GTM strategies. This dual perspective distinguishes this program from a single-focus product strategy course.
Can this program help me advance in my career?
Career impact depends on individual goals and aspirations, but you will complete the program with:
A portfolio-ready project
Strategic proven frameworks
Three certificates from Kellogg Executive Education
For professionals in product, strategy or leadership roles, this program offers a structured path to connect AI adoption with product strategy.
What makes this AI for business course relevant today?
AI is reshaping industries and redefining how organizations innovate and scale.
The AI Strategies for Business Transformation program provides leaders with:
Tools to assess AI readiness
Frameworks to identify high-value use cases
Guidance to navigate governance and ethical considerations
In addition, the AI-Driven Product Strategy program offers product-level applications, ensuring relevance in markets where AI adoption is accelerating.
What makes this program a good investment for professionals?
The value of the Advanced Certificate in AI and Product Strategy from Kellogg Executive Education comes from combining two expert-led programs.
You will gain:
Enterprise-level AI transformation frameworks
Product-level strategy skills
Three verified digital certificates from Kellogg Executive Education
This structured approach allows professionals to build a portfolio of skills that remain relevant as AI adoption accelerates across industries.
Why choose Kellogg Executive Education for a product strategy course?
Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams and their organizations.
The Advanced Certificate in AI and Product Strategy draws on:
Faculty expertise
Peer learning
Applied frameworks across two distinct programs
Unlike many product strategy courses, this unique opportunity blends AI adoption with product development, helping you position yourself at the intersection of technology, strategy and innovation.
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The Learning Experience
How does the capstone project fit into the learning journey?
The capstone project is a part of the AI Strategies for Business Transformation program.
You may:
Design an AI transformation plan
Develop a business case using frameworks, including the AI Canvas 2.0
Assume the role of a manager responsible for an AI project
Craft a comprehensive "Memo to the CEO"
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Certification
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
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Technical Requirements
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
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Payment Process
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
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Refund Policy
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 567 350 1225 (U.S.) / +52 55965 37076 (LATAM) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E)
Flexible payment options available.
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