Advanced Certificate in AI and Product Strategy

The Advanced Certificate in AI and Product Strategy is tailored for professionals looking to lead with confidence in AI-driven markets. Exploring topics such as optimizing product portfolios, driving innovation, or scaling operations, this program equips participants with the tools and insights needed to excel in a rapidly evolving landscape.

This program is suitable for:

• Chief product officers, product leaders, and product managers looking to leverage AI for optimizing workflows, enhancing decision making, and aligning teams to innovate, scale, and meet evolving market demands.

• Strategic decision makers and functional leaders looking to integrate AI into product strategies and streamline workflows and gain actionable insights into how to foster a culture of innovation, drive digital transformation, and build sustainable business models.

• Founders and business leaders aiming to harness AI to create scalable solutions, improve operational efficiency, and drive growth while aligning product strategies with business goals to gain a competitive market edge.

The AI Strategies for Business Transformation program will enable you to:

• Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts

• Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)

• Identify high-value AI use cases across customer experience, operations, and support functions — tailored to industry needs

• Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation

• Design an AI transformation plan and strategic transformation roadmap for an organization

The Product Strategy program will enable you to: 

• Analyze new product opportunities to arrive at “go” or “no-go” conclusions efficiently

• Assess the pros and cons of various business models, including SaaS, and pivot to another business model when your current one isn’t delivering growth

• Develop a go-to-market strategy using the 7-Elements Framework

• Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management

• Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Meta

• Create agile requirements grounded in the ‘jobs-to-be-done’ framework, user stories, and epics

• Manage partner ecosystems, and learn how to create win-win partnerships

Participants who successfully complete the Advanced Certificate in AI and Product Strategy will accrue points toward becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

The projects are a core component of the Advanced Certificate in AI and Product Strategy, offering hands-on opportunities to address real-world challenges and create AI-driven strategies.

Throughout the AI Strategies for Business Transformation program, you will assume the role of a manager responsible for an AI project; you will craft a comprehensive "Memo to the CEO" that will: Synthesize the insights from user interviews to create a list of Jobs to be Done (JTBD) and pain points, organized by department or function. It will include a detailed data governance framework for the client that will form the foundation for the AI initiatives. You can present a business case for each high-value AI use case using AI Canvas 2.0. This will help you gain practical expertise in building AI capabilities, ensuring ethical governance, and fostering cross-functional collaboration to drive success, empowering you to deliver measurable outcomes.

Throughout the Product Strategy program, you will gain hands-on experience in applying key concepts and frameworks to real-world challenges. These application exercises consolidate your learning into actionable insights, enabling you to make an immediate impact on your organization’s product strategy.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 567 350 1225 (U.S.) / +52 55965 37076 (LATAM) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E)