Advanced Certificate in AI and Product Strategy
Drive Market-Focused Innovation by Combining AI and Product Strategy
Maximize your learning — benefit from up to 14 percent savings
Experience a comprehensive learning journey with Kellogg Executive Education that combines two expert-led programs to enhance your expertise in AI-driven product management by blending practical AI insights with strategic product management frameworks.
Program Overview: Advanced Certificate in AI and Product Strategy
The four-month Advanced Certificate in AI and Product Strategy offers a unique opportunity to explore the intersection of artificial intelligence (AI) and product innovation through two expert-led programs from Kellogg Executive Education — AI Strategies for Business Transformation and AI-Driven Product Strategy.
The product leadership landscape is evolving as AI redefines how organizations innovate and scale. The AI Strategies for Business Transformation program empowers forward-thinking business leaders to leverage AI technologies and generative AI (gen AI) for strategic impact across key areas, including customer experience, talent productivity, new product development and personalized marketing. The AI-Driven Product Strategy program empowers professionals to lead the entire product life cycle with an AI-forward curriculum, from vision and discovery to go-to-market (GTM) strategy and growth.
Together, these programs provide a comprehensive learning experience that equips participants with actionable insights and practical skills to lead AI integration, product development and innovation with strategic clarity and AI-driven confidence.
77%
of organizations have yet to implement AI across several business units, indicating significant opportunities for growth in AI adoption.
Source: Gartner
50%
of product leaders have identified their first AI use cases, reflecting the growing adoption of AI in product management.
Source: The 2024 State of Product Management Report
Who Is the Advanced Certificate in AI and Product Strategy For?
The Advanced Certificate in AI and Product Strategy is tailored for professionals looking to lead with confidence in AI-driven markets. Whether optimizing product portfolios, driving innovation or scaling operations, this program equips participants with the tools and insights needed to excel in a rapidly evolving landscape.
Chief product officers, product leaders and mid-level to senior product managers seeking to evolve into AI-first strategists, optimize workflows, accelerate decision making and align cross-functional teams to innovate, scale and meet growing market demands.
Strategic decision-makers and functional heads across marketing, sales, operations and IT aiming to integrate AI into product strategies and business processes, foster a culture of innovation, drive strong AI adoption and build sustainable business models.
Founders and business leaders aiming to translate AI opportunities into scalable products, improve operational efficiency and align product strategy with organizational goals while ensuring growth, strong AI adoption and relevance.
What You Will Learn
The AI Strategies for Business Transformation program will enable you to:
Assess the impact of AI, gen AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts
Apply frameworks to assess AI readiness, including the AI Canvas 2.0, AI Radar 2.0 and AI Capability Maturity Model (CMM)
Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs
Recognize the ethical, governance and societal implications of AI, ensuring responsible implementation
Design an AI transformation plan and a strategic transformation roadmap for an organization
The AI-Driven Product Strategy program will enable you to:
Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment
Analyze product opportunities using frameworks and AI-supported insights to inform strategic decisions
Build and deliver monetization and GTM strategies that drive product-led growth (PLG)
Apply proven practices in product development, pricing and growth to deliver long-term business value
Evaluate communication and influence strategies to strengthen stakeholder alignment and decision making
Why This Advanced Certificate?
Comprehensive, Expanded Skill
Practical, Real-World Applications
Market Relevance and Demand
Enhanced ROI and Efficiency
Hands-On Learning
Enhanced Credibility
Cost-Effective Learning
Broader Network of Professionals and Experts
Pathway to Kellogg Executive Scholar
Participants who successfully complete the Advanced Certificate in AI and Product Strategy will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than learning to lead, the path to becoming a Kellogg Executive Scholar is about leading through learning.
What Will You Learn in the Advanced Certificate in AI and Product Strategy
The learning journey offers a combined curriculum that integrates AI-driven insights and strategic product management. It is designed to equip participants with the skills to drive AI in product management, foster collaboration and transform their organizations into agile market-ready enterprises.
Capstone Projects
In the AI Strategies for Business Transformation program, you will gain practical expertise in building AI capabilities, ensuring ethical governance and fostering cross-functional collaboration to drive success. For this project, you will assume the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO” that:
Synthesizes the insights from user interviews to create a list of Jobs-To-Be-Done (JTBD) and pain points, organized by department or function
Includes a detailed data governance framework for the client that will form the foundation for AI initiatives
Presents a business case for each high-value AI use case using the AI Canvas 2.0
Meet the Faculty
Mohanbir Sawhney
Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, Director of the Center for Research in Technology and Innovation
Professor Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing and enterprise analytics. He has written ...
Earn Three Distinguished Certificates
Upon completing the Advanced Certificate in AI and Product Strategy, you will receive three digital certificates from Kellogg Executive Education. These include a certificate of completion for the AI Strategies for Business Transformation program, a certificate of completion for the AI-Driven Product Strategy program and an advanced certificate recognizing your completion of the Advanced Certificate in AI and Product Strategy.
After successful completion of the program, your verified digital certificates will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 567 350 1225 (U.S.) / +52 55965 37076 (LATAM) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E)
Flexible payment options available.
Starts On