Advanced Certificate in AI and Product Strategy

The Advanced Certificate in AI and Product Strategy is tailored for professionals looking to lead with confidence in AI-driven markets. Exploring topics such as optimizing product portfolios, driving innovation, or scaling operations, this program equips participants with the tools and insights needed to excel in a rapidly evolving landscape.

This program is suitable for:

• Chief product officers, product leaders, and product managers looking to leverage AI for optimizing workflows, enhancing decision making, and aligning teams to innovate, scale, and meet evolving market demands.

• Strategic decision makers and functional leaders looking to integrate AI into product strategies and streamline workflows and gain actionable insights into how to foster a culture of innovation, drive digital transformation, and build sustainable business models.

• Founders and business leaders aiming to harness AI to create scalable solutions, improve operational efficiency, and drive growth while aligning product strategies with business goals to gain a competitive market edge.

The AI Applications for Growth program will enable you to: 

• Explore business applications of generative AI with practical examples

• Develop a structured tool for defining generative AI use cases within your organization

• Implement generative AI in end-to-end marketing with real-world industry examples

• Determine generative AI initiatives with the highest potential for impactful business outcomes

• Analyze AI-driven transformation using the AI Capability Maturity Model, and embrace the journey toward Zero-Touch Enterprises

• Craft your AI journey, from strategy and capabilities to execution and organization

• Navigate the black box and ethical considerations of AI to drive responsible AI initiatives

The Product Strategy program will enable you to: 

• Analyze new product opportunities to arrive at “go” or “no-go” conclusions efficiently

• Assess the pros and cons of various business models, including SaaS, and pivot to another business model when your current one isn’t delivering growth

• Develop a go-to-market strategy using the 7-Elements Framework

• Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management

• Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Meta

• Create agile requirements grounded in the ‘jobs-to-be-done’ framework, user stories, and epics

• Manage partner ecosystems, and learn how to create win-win partnerships

Participants who successfully complete the Advanced Certificate in AI and Product Strategy will accrue points toward becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

The projects are a core component of the Advanced Certificate in AI and Product Strategy, offering hands-on opportunities to address real-world challenges and create AI-driven strategies.

In the AI Applications for Growth program, you will draft a two-page AI strategy memo to your CEO, summarizing your organization’s current AI maturity, outline recommendations to advance AI capabilities, develop a business case for a specific AI initiative using the AI Canvas, and propose best practices for organizing AI teams and ensuring responsible AI deployment. 

Throughout the Product Strategy program, you will gain hands-on experience in applying key concepts and frameworks to real-world challenges. These application exercises consolidate your learning into actionable insights, enabling you to make an immediate impact on your organization’s product strategy.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 567 350 1225 (U.S.) / +52 55965 37076 (LATAM) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E)