Advanced Certificate in AI and Product Strategy

Module 1: Product Vision, Strategy and Leadership

Module 2: Opportunity Analysis and Product Discovery

Module 3: Product Design, User Experience and Agile Development

Module 4: Product Planning and Roadmapping

Module 5: Go-To-Market Strategy and Product-Led Growth

Module 6: Product Pricing, Packaging and Monetization

Module 7: Managing Product Evolution and Growth

Module 8: Communication and Influence Skills for Product Managers

AI is increasingly central to product management, from identifying market opportunities and forecasting demand to designing customer experiences and accelerating GTM decisions. The AI-Driven Product Strategy program explores how to apply AI-supported insights across the product lifecycle — from discovery through growth. The AI Strategies for Business Transformation program showcases how enterprise-wide AI initiatives can strengthen the strategic context in which product teams operate.

The Advanced Certificate in AI and Product Strategy from Kellogg Executive Education combines two expert-led programs. The AI Strategies for Business Transformation program examines how leaders can leverage AI across industries, functions and business models — making it an applied AI for business course. The AI-Driven Product Strategy program focuses on product vision, roadmaps and GTM strategies with AI integration. Taken together, they form this product strategy program learning journey that bridges AI adoption at the organizational level with AI and product strategy at the product level.

While each program is standalone, this learning journey provides a broader and deeper perspective. The AI Strategies for Business Transformation program focuses on enterprise-level applications, frameworks and governance, while the AI-Driven Product Strategy program addresses the specific skills needed to lead product strategy in an AI-first market. Completing both as part of the Advanced Certificate in AI and Product Strategy demonstrates the ability to connect organizational AI strategy with product-level execution.

The Advanced Certificate in AI and Product Strategy is suited for product leaders, senior managers and business strategists seeking to integrate AI into decision making and innovation. Chief product officers, mid-level to senior product managers and functional leaders across marketing, operations and IT may find value in bridging organizational AI adoption with hands-on AI and product strategy. Founders and business leaders aiming to translate AI opportunities into scalable products may also benefit from this program.

Unlike standalone product strategy courses, the Advanced Certificate in AI and Product Strategy allows for experiencing a business-wide AI transformation curriculum and a product-focused strategy curriculum. Participants gain exposure to frameworks, including the AI Canvas 2.0, AI Radar 2.0 and CMMS while also learning to design AI-driven product visions, pricing models and GTM strategies. This dual perspective distinguishes it from a single-focus product strategy course.

Completing the Advanced Certificate in AI and Product Strategy results in three digital certificates: a certificate of completion for the AI Strategies for Business Transformation program, a certificate of completion for the AI-Driven Product Strategy program and an advanced certificate for the completion of the Advanced Certificate in AI and Product Strategy. Issued by Northwestern Kellogg Executive Education, these digital certificates recognize expertise in applying AI to business and product strategy and can be shared digitally on professional platforms, including LinkedIn.

Career impact depends on individual goals and aspirations, but participants complete the program with a portfolio-ready project, strategic proven frameworks and three Northwestern University Kellogg certificates that signal expertise in AI-enabled innovation. For professionals in product, strategy or leadership roles, this program offers a structured path to connect AI adoption with product strategy.

The capstone project is a part of the AI Strategies for Business Transformation program. Participants may design an AI transformation plan or business case using frameworks, including the AI Canvas 2.0. For this project, they assume the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO.”

AI is reshaping industries and redefining how organizations innovate and scale. The AI Strategies for Business Transformation program provides leaders with the tools and frameworks to assess AI readiness, identify high-value use cases and navigate governance and ethical considerations. In addition, the AI-Driven Product Strategy program offers product-level applications, ensuring relevance in markets where AI adoption is accelerating.

The value of the Advanced Certificate in AI and Product Strategy from Kellogg Executive Education comes from combining two expert-led programs. Participants gain both enterprise-level AI transformation frameworks and product-level strategy skills, along with three verified digital certificates from Kellogg Executive Education. This structured approach allows professionals to build a portfolio of skills that remain relevant as AI adoption accelerates across industries.

Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams and their organizations. The Advanced Certificate in AI and Product Strategy draws on Kellogg’s strengths with faculty expertise, peer learning and applied frameworks across two distinct programs. Unlike many product strategy courses, this unique opportunity blends AI adoption with product development, helping participants position themselves at the intersection of technology, strategy and innovation.

How do I know if this program is right for me?

After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.

Are there any prerequisites for this program?

Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.

Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.

What is the typical class profile?

More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.

What other dates will this program be offered in the future?

Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

How much time is required each week?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will my time be spent?

We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:

• Engaging with recorded video lectures from faculty

• Attending webinars and office hours, as per the specific program schedule

• Reading or engaging with examples of core topics

• Completing knowledge checks/quizzes and required activities

• Engaging in moderated discussion groups with your peers

• Completing your final project, if required

The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How do I interact with other program participants?

Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What is the program fee, and what forms of payment do you accept?

The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

• Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).

• Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

I was not able to use the discount code provided. Can you help?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How can I obtain an invoice for payment?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

How can I obtain a W9 form?

Please connect with us via email for assistance.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.