Kellogg Accelerated Marketing Leadership Program

Master Leadership and Next-Gen Marketing Skills to Advance Your Career

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Course Dates

STARTS ON

June 20, 2024

Course Duration

DURATION

6 months, online
4-6 hours per week

Course Fee

PROGRAM FEE

US$7,500 US$6,900 and get US$750 off with a referral

Course Information Flexible payment available
Course Fee

For Your Team

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Develop Future-Ready Skills Today

Emeritus is collaborating with Kellogg Executive Education to help you build future-ready skills. Enroll before and get up to 8% tuition assistance to set yourself up for professional success.​

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program fee

US$7,500 US$6,900

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Get a complimentary one-year subscription to the Wall Street Journal worth $349

Never stop learning.
For a limited time, receive a complimentary one-year subscription to the Wall Street Journal when you enroll in this program. Unlock access to the latest news and trends in business, technology, and global markets.

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Accelerate Your Path to Marketing Leadership

To chart a successful career path in today’s market you must champion customers, master data, arbitrate brands, adopt innovation, communicate vision, and implement strategy.

  • 38 percent of CMOs plan on using data to drive their marketing strategies and companies over the next two years. (Source: Forbes)
  • A majority of CMOs report that their teams do not have the expertise needed to execute their marketing strategy—a challenge they face during a significant upswing in demand for marketing talent. (Source: Gartner)

#1
Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.

Key Takeaways

In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics and connecting with customers. You will also master leadership skills to advance your career.

  • Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
  • Harness the power of your brands to offer a distinct customer advantage.
  • Implement agile marketing process and tools for your organization.
  • Use tools of automation and AI to market more efficiently.
  • Establish product leadership in your market segment.
  • Improve your strategic decision-making and problem-solving skills.
  • Develop winning customer experiences across your product portfolio.
  • Identify and target the right customers and maximize value through differentiation.
  • Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.

Learning Journey

Based on three pillars of successful marketing, our curriculum coaches you in shifting your strategic approach as new competitors and platforms emerge. You will be primed to act decisively in a changing market as you draw insights from these building blocks of successful leadership.

Underpinning every topic in this program are the themes of Personal Leadership and Leading the Marketing Team, allowing you to view each of the marketing skills, strategies, and insights through the lens of leadership.

Content & a graphical representation of the program curriculum

Program Modules

Module 1:

Developing Strategy

  • Customer Centricity and Customer Value
  • Competitive Marketing Strategy
  • Marketing in a Digital World

Module 2:

Understanding Customers and Using Analytics

  • Motivational Consumer Insights
  • Behavioral Marketing
  • Leading with Analytics
  • How to Tell Good from Bad Analytics
  • Data Visualization
  • Marketing Automation and AI in Marketing

Module 3:

Connecting with Customers

  • Defining Your Brand
  • Brand Design and Touchpoints
  • Content Marketing
  • The Creative Brief
  • Evaluating Communications
  • Managing Brand Associations
  • Loyalty Drivers

Module 4:

Personal Leadership

  • Career Success Factors and Derailers
  • Strategy of Influence
  • Developing Your People

Module 5:

Leading the Marketing Team

  • Agile Marketing
  • Marketing Technology
  • Brand Orchestration and Implementation
  • Great Marketing Plans

Module 1:

Developing Strategy

  • Customer Centricity and Customer Value
  • Competitive Marketing Strategy
  • Marketing in a Digital World

Module 4:

Personal Leadership

  • Career Success Factors and Derailers
  • Strategy of Influence
  • Developing Your People

Module 2:

Understanding Customers and Using Analytics

  • Motivational Consumer Insights
  • Behavioral Marketing
  • Leading with Analytics
  • How to Tell Good from Bad Analytics
  • Data Visualization
  • Marketing Automation and AI in Marketing

Module 5:

Leading the Marketing Team

  • Agile Marketing
  • Marketing Technology
  • Brand Orchestration and Implementation
  • Great Marketing Plans

Module 3:

Connecting with Customers

  • Defining Your Brand
  • Brand Design and Touchpoints
  • Content Marketing
  • The Creative Brief
  • Evaluating Communications
  • Managing Brand Associations
  • Loyalty Drivers

Case Studies and Industry Examples

Case studies and real-world industry examples offer contextually rich scenarios that allow you to dive deeper into the complexities of modern marketing solutions. In this program, you will examine how leading companies across a range of industries are evaluating and deploying innovative marketing strategies.

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement by their holders.

Program Experience

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Self-Paced Video Lectures

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Live Webinars With Faculty

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Real-World Applications and Activities

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Peer-to-Peer Learning

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Case Studies

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Office Hours With Faculty

Our Students

This program is for emerging marketing leaders across every industry who want to develop the skills, confidence, and insights to succeed at the top of the marketing organization. For participants who earned a marketing MBA a while ago, the curriculum will fill the gaps created by new technology, methods, and platforms.

A graphic representation of the profiles of students who have attended the program

Geography

  • North America—63%
  • Asia—16%
  • South America—11%
  • Europe—9%
A graphic representation of the profiles of students who have attended the program

Experience

  • 20+ years—28%
  • 15-19 years—26%
  • 10-14 years—25%
  • 0-9 years—21%

Blockbuster Program Faculty

Profile picture of course faculty NICK CAFFENTZIS

NICK CAFFENTZIS

Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative

After a career at General Electric in multiple senior marketing leadership roles, including Chief Marketing Officer GE Healthcare Digital, Prof. Caffentzis is a Senior Fellow and Adjunct Professor with the Markets and Customers Initiative and the Executive Director, Kellogg Chief Marketing Officer Program. He specializes in customer success and new solution development.

Profile picture of course faculty TIMOTHY CALKINS

TIMOTHY CALKINS

Clinical Professor of Marketing and Associate Chair of Marketing Department

Author, speaker, and consultant, Prof. Calkins helps people and organizations build strong brands. He teaches courses that include Marketing Strategy and Biomedical Marketing. He is academic co-director of the Kellogg on Branding Executive Education program.

Profile picture of course faculty GREGORY CARPENTER

GREGORY CARPENTER

Harold T. Martin Professor of Marketing, Director of the Center for Market Leadership and Faculty Director, Kellogg Markets and Customers Initiative

Prof. Carpenter is the author or co-editor of several books. His work often appears in leading academic journals and the popular press. He teaches Consumers, Culture & Leadership in the MBA program and is the academic director of two Kellogg executive programs: Kellogg’s Chief Marketing Officer Program and The Customer-Focused Organization. He is the author or co-editor of several books, and his work often appears in leading academic journals and the popular press

Profile picture of course faculty CARTER CAST

CARTER CAST

Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship

After occupying marketing leadership roles with PepsiCo, Frito-Lay, Electronic Arts and Wal-Mart, Prof. Cast, now, is an award-winning author and venture partner for Pritzker Group Venture Capital. He teaches entrepreneurship and leadership courses at Kellogg.

Profile picture of course faculty JONATHAN COPULSKY

JONATHAN COPULSKY

Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education

A growth strategist with more than 40 years of experience working in leadership at companies like Deloitte, Prof. Copulsky is a brand and strategy expert. He teaches Advanced Marketing in Kellogg’s Executive Education program.

Profile picture of course faculty GINA FONG

GINA FONG

Adjunct Lecturer of Marketing

A consumer anthropologist and principal of the Chicago marketing firm, Fong Insight, Prof. Fong helps clients channel consumer insights to delight their audience across the entire consumer journey. She teaches on the topic of consumer-centric marketing.

Profile picture of course faculty STEVEN  FRANCONERI 

STEVEN  FRANCONERI 

Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program  and Professor of Leadership, Kellogg School of Management (Courtesy) 

The director of the Visual Thinking Laboratory, Prof. Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He has also been a recipient of the National Science Foundation CAREER award and the Psychonomic Society Early Career award for his research on visual thinking. 

Profile picture of course faculty JULIE HENNESSY

JULIE HENNESSY

Clinical Professor of Marketing and Associate Chair of the Marketing Department

Prof. Hennessy's MBA and Executive Education teaching focuses on marketing strategies for long-term competitive advantage and profitability. She works often with research and technology-driven firms to help theme to become more customer-centric.

Profile picture of course faculty  ERIC LEININGER

Eric Leininger

Clinical Professor, Executive Education

Prof. Leininger is a Sr. Fellow and Adjunct Professor of Executive Education at Kellogg. He joined Kellogg as part-time faculty in 2008 and full-time in 2010 after serving as a Senior Vice President at McDonald's Corporation and Kraft Foods. At Kellogg, he has filled numerous roles such as the Managing Director of Marketing for Kellogg Executive Education, Co-Founder and Leader of the Kellogg Chief Marketing Officer Program, and faculty for the Kellogg Executive Education programs on Branding, Leading with Advanced Analytics and AI, and Leading the Customer Focused Organization.

Profile picture of course faculty KEVIN MCTIGUE

KEVIN MCTIGUE

Clinical Associate Professor of Marketing, Kellogg School of Management

Prof. McTigue teaches multiple classes for the MBA and Executive Education programs at Kellogg. He is an expert in consulting, brand management, and advertising. He was involved in strategy and consulting for the global digital agency SapientRazorfish.

Profile picture of course faculty THOMAS F. O’TOOLE

THOMAS F. O’TOOLE

Associate Dean, Executive Education, and Clinical Professor of Marketing

Prof. O’Toole’s work at Kellogg focuses on connecting data science to business value creation, data-driven marketing, customer strategy, customer value management, and loyalty programs. He is a senior advisor for McKinsey & Company.

Profile picture of course faculty NICHOLAS A. PEARCE

NICHOLAS A. PEARCE

Clinical Professor of Management & Organizations

Scholar, speaker, activist, author, entrepreneur, and pastor, Prof. Pearce teaches several Executive Education courses on marketing, leadership and organizational change, as well as Beyond Diversity: The Fundamentals of Inclusive Leadership in the MBA program.

Profile picture of course faculty DEREK D. RUCKER

DEREK D. RUCKER

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research

Prof. Rucker’s research focuses on social hierarchy, compensatory consumption, persuasion, and consumer behavior, drawing on his training in social psychology. His work has appeared in leading journals and has been covered in major media outlets such as The New York Times and Time magazine.

Profile picture of course faculty MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, and Director of the Center for Research in Technology and Innovation

Prof. Sawhney is a globally recognized scholar, teacher, consultant, and speaker on business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals. His consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, and Goldman Sachs.

Profile picture of course faculty BROOKE VUCKOVIC

BROOKE VUCKOVIC

Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows

Prof. Vuckovic teaches on a variety of leadership topics, including Moral Complexity in Leadership. She takes a deep interest in multigenerational family enterprises and founder-led companies. She has been a coach to top-tier executives for nearly 20 years.

Testimonials

"I took the Accelerated Marketing Leadership program to put some structure around my marketing knowledge and better understand where I have some gaps, as I'm leading marketing for our firm. This program was exactly what I hoped it would be. I appreciated the mix of marketing theory, real-world examples, and professional development in this program."

— Sara Lou, executive director of client services, Norton Creative

"I've been in marketing for many years, but I've never taken any formal instruction. It was nice to see that the knowledge I had already gained was mostly correct and relevant. I also learned so much more in this program from Kellogg Executive Education."

— Kristyl Karg, lead digital program manager, Workday

"The content in the Accelerated Marketing Leadership program provides a very effective set of tools and resources that I will be able to use to create some consistent frameworks and methodologies with my team and organization to improve effectiveness."

— Joe Powers, vice president of marketing, SI-BONE, Inc.

"The weekly office hour kept us accountable. Both instructors were thorough and covered important sections of the program."

— Anthony Crasto, advisor in marketing communications and thought leadership, MEA at Cigna

"The content format and accessibility of all the information online in this program were excellent."

— Tom Simon, U.S. managing partner, The Paravi Group

Tuition and Payment Options

We offer several options to help you afford tuition for the Kellogg Accelerated Marketing Leadership Program.
Available opportunities to lower tuition fees include:

Referrals – You and a colleague can each receive $500 off your tuition when you enroll together. Refer now

Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email group-enrollments@emeritus.org

We also offer a variety of payment options:

Installments – Pay in installments of 1, 2, 3, or 6 payments Learn more

US Residents (Deferred payment option available)

Pay nothing while you learn – Starting at $25 per month, flexible and transparent financing options are available through our partners and Sallie Mae.

  • Sallie Mae – Monthly payments starting at US$25.Click here to apply
  • *At the time of loan application, please select ‘Undergraduate students’ when prompted.

    What is Sallie Mae?

    Sallie Mae is one of the largest private student loan lenders in the industry.

    What is the process to apply for a loan?

    Once you’ve applied for your program, you can then apply for a loan with Sallie Mae. When approved, you’ll choose your interest rate and your repayment option and sign the loan documents. The lender will send the tuition directly to your school.

    How long will it take until I get a decision?

    You can receive a credit result is as few as 15 minutes.

    If my applications is accepted, am I committed to using the financing?

    After your loan is approved, you are required to sign the loan terms. Your loan is not confirmed without this signature. You have the right to cancel your private student loan as described in the Final Loan Disclosure before funds are disbursed to your school.

    Do I need a cosigner?

    If you don’t have a credit history, you will need a cosigner for your loan. A cosigner can be a parent, relative, or any other creditworthy individual. Their good credit history may help you get a loan.

    You generally can apply with a creditworthy cosigner during the application process. If you apply with a cosigner, they will have to supply their financial information in the student loan application.

    What are the terms of the loan?

    You can choose between fixed and variable interest for your loan. You can also choose one of three repayment options: Deferred Repayment, Fixed Repayment, and Interest Repayment.

    When does loan payback begin?

    You can make your first payment about one month after your program starts (fixed repayment or interest repayment) or six months after your program ends (deferred repayment).

    How long will I be making payments?

    Most loans have a 10-year standard repayment. When you apply for the loan, you will be given more information on the repayment plan.

    How do I find out how much my monthly payment is?

    You can find your monthly payment on the Monthly Payment Calculator here: https://www.salliemae.com/college-planning/tools/student-loan-repayment-calculator/.

    Are there any circumstances that would allow me to put my loan payments on hold?

    Delinquency occurs when you fail to pay all or part of your monthly student loan payment. You could be eligible for a student loan deferment, which would allow you to temporarily reduce or postpone payments on your student loans in special circumstances.

    Can I pay off my loan early?

    There is no penalty for paying your loan off early or paying extra throughout the life of your loan. You have the flexibility to make early payments of fully pay off your loan without prepayment fees



Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail. Participants must complete 80% of the program to earn the certificate of completion.

Designed as a highly interactive learning experience, there are pre-determined group-based activities planned for most weeks. As such, we expect participants will commit to being present through the entire duration of the session as everyone’s learning experience is affected by each member’s attendance.

Download Brochure

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. This online certificate of completion does not grant academic credit or a degree from Kellogg School of Management.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Academic Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.


    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.


    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please connect with us via email for assistance.


    Who will be collecting the payment for the program?

    Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

  • What is the program refund and deferral policy?

    For the program refund and deferral policy, please click the link here.

Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.