Kellogg Accelerated Marketing Leadership Program

Master leadership and next-gen marketing skills that will ignite your career.

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Course Dates

STARTS ON

March 17, 2022

Course Duration

DURATION

6 months, online
4-6 hours per week

Course Duration

PROGRAM FEE

US$9,500 US$8,075 or get US$500 off with a referral

Course Information Flexible payment available

Invest in Yourself in 2022

This new year, Kellogg Executive Education in partnership with Emeritus is offering 15% tuition assistance on this online program to set you up for professional success. Enroll before January 25, 2022, 04:00 PM PST to get this benefit.

Application Details

Round 1

US$8,075 / program fee

Application Deadline
1

Learn more about our tuition and payment options.

Accelerate Your Path to Marketing Leadership

Marketing is a rapidly evolving field, and its successful leaders must adjust their strategies accordingly. To effectively shape the field, you must champion customers, master data, arbitrate brands, adopt innovation, communicate vision, and implement strategy. As you chart your career path, consider marketing’s changing terrain.

75%

75% of CMOs believe that leveraging tools such as social networks, automation, and artificial intelligence will be required to optimize their operations in the future.

SOURCE: MCKINSEY

-42%

Gartner’s survey of 400 CMOs worldwide found that marketing budgets were cut from 11% of revenue in 2020 to 6.4% in 2021, forcing leaders to become more agile and sophisticated to maintain growth.

SOURCE: GARTNER

#1 MBA in Marketing
U.S. News & World Report, 2020

Why Kellogg Executive Education at Northwestern University?

Learn next-level marketing skills and strategy from some of the same marketing faculty that teach in our world-renowned MBA program, as well as accomplished industry leaders.

  • Webinars, live sessions, and office hours with leading marketing experts
  • Leadership and career insights from industry innovators
  • A global network of successful peers

Key Takeaways

In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics and connecting with customers. You will also master leadership skills that will ignite your career. You will learn to:

  • Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
  • Harness the power of your brands to offer a distinct customer advantage.
  • Implement agile marketing process and tools for your organization.
  • Use tools of automation and AI to market more efficiently.
  • Establish product leadership in your market segment.
  • Improve your strategic decision-making and problem-solving skills.
  • Develop winning customer experiences across your product portfolio.
  • Identify and target the right customers and maximize value through differentiation.
  • Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.

Schedule a call with one of our Academic Advisors

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Who Is This Program For?

This program is designed for mid-career and high-potential marketing professionals who have primarily spent their time in a specific functional area within marketing and are looking to get exposure to the broader marketing organization. This marketer wants to ignite change, develop data-driven and consumer-centric results, and have the skills required to thrive at the top of the marketing organization. For participants who earned a marketing MBA a while ago, the curriculum will fill the gaps created by new technology, methods, and platforms. The lessons will be especially valuable for:

Functional Marketing Leaders
Ideal for the head of a specialized marketing group or a product line marketer. This high-potential marketer is looking to get exposure to the broader marketing organization and looking to enhance their leadership, influence, team-building skills, and mastery of marketing techniques beyond their area of specialization. Specific roles might include:

  • Vice President of Marketing
  • Brand Head
  • Brand Vice President
  • Brand Associate Vice President
  • Digital Marketing Head
  • Content Marketing Head
  • Content Marketing Vice President
  • Communications & PR Head

Mid-Career Marketers
Ideal for marketers with expertise and experience in a specific area of marketing. This program is also ideal for an individual contributor or someone who leads a small functional team. This marketer aims to get exposure to broader functional areas within marketing and master the current marketing techniques and platforms. Specific roles might include:

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Manager
  • Content Marketing Manager
  • Communications & PR Manager

Note: The content of this program is applicable to any industry.


Schedule a call with one of our Academic Advisors

Apply Now

Learning Journey

In today's world, marketing leaders must be prepared to catch the next waves of innovation, catalyze breakthroughs, adapt to analytics, and create exceptional customer experiences. Based on four pillars of successful marketing—developing strategies, understanding customers, using analytics, and connecting with customers—our curriculum coaches you in shifting your strategic approach as new competitors and platforms emerge. You will be primed to act decisively in a changing market as you draw insights from these building blocks of successful leadership.

Underpinning every topic in this program are the themes of Personal Leadership and Leading the Marketing Team, allowing you to view each of the marketing skills, strategies, and insights through the lens of leadership.

Program Module

Marketing


    Developing Strategy

  • Customer Centricity and Customer Value
  • Competitive Marketing Strategy
  • Marketing in a Digital World

    Understanding Customers and Using Analytics

  • Motivational Consumer Insight
  • Behavioral Marketing
  • Leading with Analytics
  • How to Tell Good from Bad Analytics
  • Data Visualization
  • Marketing Automation and AI in Marketing

    Connecting with Customers

  • Defining Your Brand
  • Brand Design and Touchpoints
  • Content Marketing
  • Media Planning
  • Evaluating Communications
  • Managing Brand Associations
  • Loyalty Drivers

Leadership


    Personal Leadership

  • Career Success Factors and Derailers
  • Strategy of Influence
  • Developing Your People

    Leading the Marketing Team

  • Agile Marketing
  • Marketing Technology
  • Brand Orchestration and Implementation
  • Great Marketing Plans

Schedule a call with one of our Academic Advisors

Apply Now

Case Studies and Industry Examples

Case studies and real-world industry examples offer contextually rich scenarios that allow you to dive deeper into the complexities of modern marketing solutions. In this program, you will examine how leading companies across a range of industries are evaluating and deploying innovative marketing strategies.

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement by their holders.

Program Experience

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Live Online Learning Sessions

Decorative image relating real-world applications

Real-World Applications

Decorative image relating to Action Planning with Feedback from Program Leaders

Action Planning with Feedback from Program Leaders

Decorative image relating to Marketing Case Studies

Marketing Case Studies

On-demand Program Access

Decorative image relating to Global Network of Creative Collaborators

Global Network of Creative Collaborators

Decorative image relating to Mobile Learning App

Mobile Learning App

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Dedicated Program Support Team

Blockbuster Program Faculty

Profile picture of course faculty NICK CAFFENTZIS

NICK CAFFENTZIS

Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative

After a career at General Electric in multiple senior marketing leadership roles, including Chief Marketing Officer GE Healthcare Digital, Prof. Caffentzis is a Senior Fellow and Adjunct Professor with the Markets and Customers Initiative and the Executive Director, Kellogg Chief Marketing Officer Program. He specializes in customer success and new solution development.

Profile picture of course faculty TIMOTHY CALKINS

TIMOTHY CALKINS

Clinical Professor of Marketing and Associate Chair of Marketing Department

Author, speaker, and consultant, Prof. Calkins helps people and organizations build strong brands. He teaches courses that include Marketing Strategy and Biomedical Marketing. He is academic co-director of the Kellogg on Branding Executive Education program.

Profile picture of course faculty GREGORY CARPENTER

GREGORY CARPENTER

Harold T. Martin Professor of Marketing, Director of the Center for Market Leadership and Faculty Director, Kellogg Markets and Customers Initiative

Prof. Carpenter is the author or co-editor of several books. His work often appears in leading academic journals and the popular press. He teaches Consumers, Culture & Leadership in the MBA program and is the academic director of two Kellogg executive programs: Kellogg’s Chief Marketing Officer Program and The Customer-Focused Organization. He is the author or co-editor of several books, and his work often appears in leading academic journals and the popular press

Profile picture of course faculty CARTER CAST

CARTER CAST

Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship

After occupying marketing leadership roles with PepsiCo, Frito-Lay, Electronic Arts and Wal-Mart, Prof. Cast, now, is an award-winning author and venture partner for Pritzker Group Venture Capital. He teaches entrepreneurship and leadership courses at Kellogg.

Profile picture of course faculty JONATHAN COPULSKY

JONATHAN COPULSKY

Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education

A growth strategist with more than 40 years of experience working in leadership at companies like Deloitte, Prof. Copulsky is a brand and strategy expert. He teaches Advanced Marketing in Kellogg’s Executive Education program.

Profile picture of course faculty GINA FONG

GINA FONG

Adjunct Lecturer of Marketing

A consumer anthropologist and principal of the Chicago marketing firm, Fong Insight, Prof. Fong helps clients channel consumer insights to delight their audience across the entire consumer journey. She teaches on the topic of consumer-centric marketing.

Profile picture of course faculty STEVEN  FRANCONERI 

STEVEN  FRANCONERI 

Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program  and Professor of Leadership, Kellogg School of Management (Courtesy) 

The director of the Visual Thinking Laboratory, Prof. Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He has also been a recipient of the National Science Foundation CAREER award and the Psychonomic Society Early Career award for his research on visual thinking. 

Profile picture of course faculty JULIE HENNESSY

JULIE HENNESSY

Clinical Professor of Marketing and Associate Chair of the Marketing Department

Prof. Hennessy's MBA and Executive Education teaching focuses on marketing strategies for long-term competitive advantage and profitability. She works often with research and technology-driven firms to help theme to become more customer-centric.

Profile picture of course faculty  ERIC LEININGER

Eric Leininger

Clinical Professor, Executive Education

Prof. Leininger is a Sr. Fellow and Adjunct Professor of Executive Education at Kellogg. He joined Kellogg as part-time faculty in 2008 and full-time in 2010 after serving as a Senior Vice President at McDonald's Corporation and Kraft Foods. At Kellogg, he has filled numerous roles such as the Managing Director of Marketing for Kellogg Executive Education, Co-Founder and Leader of the Kellogg Chief Marketing Officer Program, and faculty for the Kellogg Executive Education programs on Branding, Leading with Advanced Analytics and AI, and Leading the Customer Focused Organization.

Profile picture of course faculty KEVIN MCTIGUE

KEVIN MCTIGUE

Clinical Associate Professor of Marketing, Kellogg School of Management

Prof. McTigue teaches multiple classes for the MBA and Executive Education programs at Kellogg. He is an expert in consulting, brand management, and advertising. He was involved in strategy and consulting for the global digital agency SapientRazorfish.

Profile picture of course faculty THOMAS F. O’TOOLE

THOMAS F. O’TOOLE

Associate Dean, Executive Education, and Clinical Professor of Marketing

Prof. O’Toole’s work at Kellogg focuses on connecting data science to business value creation, data-driven marketing, customer strategy, customer value management, and loyalty programs. He is a senior advisor for McKinsey & Company.

Profile picture of course faculty NICHOLAS A. PEARCE

NICHOLAS A. PEARCE

Clinical Professor of Management & Organizations

Scholar, speaker, activist, author, entrepreneur, and pastor, Prof. Pearce teaches several Executive Education courses on marketing, leadership and organizational change, as well as Beyond Diversity: The Fundamentals of Inclusive Leadership in the MBA program.

Profile picture of course faculty DEREK D. RUCKER

DEREK D. RUCKER

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research

Prof. Rucker’s research focuses on social hierarchy, compensatory consumption, persuasion, and consumer behavior, drawing on his training in social psychology. His work has appeared in leading journals and has been covered in major media outlets such as The New York Times and Time magazine.

Profile picture of course faculty MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, and Director of the Center for Research in Technology and Innovation

Prof. Sawhney is a globally recognized scholar, teacher, consultant, and speaker on business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals. His consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, and Goldman Sachs.

Profile picture of course faculty BROOKE VUCKOVIC

BROOKE VUCKOVIC

Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows

Prof. Vuckovic teaches on a variety of leadership topics, including Moral Complexity in Leadership. She takes a deep interest in multigenerational family enterprises and founder-led companies. She has been a coach to top-tier executives for nearly 20 years.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail. Participants must complete 80% of the program to earn the certificate of completion.

Designed as a highly interactive learning experience, there are pre-determined group-based activities planned for most weeks. As such, we expect participants will commit to being present through the entire duration of the session as everyone’s learning experience is affected by each member’s attendance.

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Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. This online certificate of completion does not grant academic credit or a degree from Kellogg School of Management.

Tuition and Payment Options

We offer several options to help you afford tuition for the Kellogg Accelerated Marketing Leadership Program.
Available opportunities to lower tuition fees include:

Referrals – You and a colleague can each receive $500 off your tuition when you enroll together. Refer now

Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email group-enrollments@emeritus.org

We also offer a variety of payment options:

Installments – Pay in installments of 1, 2, 3, or 6 payments Learn more

US Residents (Deferred payment option available)

Pay nothing while you learn – Starting at $25 per month, flexible and transparent financing options are available through our partners, Ascent Funding and Sallie Mae.

Schedule a call with one of our Academic Advisors

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.