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Courtlyn

Promotion and Events Specialist

Kellogg Accelerated Marketing Leadership Program

Master Leadership and Next-Gen Marketing Skills to Advance Your Career

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Course Date

STARTS ON

June 29, 2023

Course Duration

DURATION

6 months, online
4-6 hours per week

Course Fee

PROGRAM FEE

US$9,500 US$8,455 and get US$950 off with a referral

Course Information Flexible payment available
Course Fee

For Your Team

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Emeritus is collaborating with Kellogg Executive Education to help you build future-ready skills. Enroll before and get up to 11% tuition assistance to set yourself up for professional success.​

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US$9,500 US$8,455

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Accelerate Your Path to Marketing Leadership

To chart a successful career path in today’s market you must champion customers, master data, arbitrate brands, adopt innovation, communicate vision, and implement strategy.

  • 38 percent of CMOs plan on using data to drive their marketing strategies and companies over the next two years. (Source: Forbes)
  • A majority of CMOs report that their teams do not have the expertise needed to execute their marketing strategy—a challenge they face during a significant upswing in demand for marketing talent. (Source: Gartner)

#1 MBA in Marketing
U.S. News & World Report

Key Takeaways

In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics and connecting with customers. You will also master leadership skills to advance your career.

  • Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
  • Harness the power of your brands to offer a distinct customer advantage.
  • Implement agile marketing process and tools for your organization.
  • Use tools of automation and AI to market more efficiently.
  • Establish product leadership in your market segment.
  • Improve your strategic decision-making and problem-solving skills.
  • Develop winning customer experiences across your product portfolio.
  • Identify and target the right customers and maximize value through differentiation.
  • Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.

Learning Journey

Based on three pillars of successful marketing, our curriculum coaches you in shifting your strategic approach as new competitors and platforms emerge. You will be primed to act decisively in a changing market as you draw insights from these building blocks of successful leadership.

Underpinning every topic in this program are the themes of Personal Leadership and Leading the Marketing Team, allowing you to view each of the marketing skills, strategies, and insights through the lens of leadership.

Content & a graphical representation of the program curriculum

Program Modules

Module 1:

Developing Strategy

  • Customer Centricity and Customer Value
  • Competitive Marketing Strategy
  • Marketing in a Digital World

Module 2:

Understanding Customers and Using Analytics

  • Motivational Consumer Insights
  • Behavioral Marketing
  • Leading with Analytics
  • How to Tell Good from Bad Analytics
  • Data Visualization
  • Marketing Automation and AI in Marketing

Module 3:

Connecting with Customers

  • Defining Your Brand
  • Brand Design and Touchpoints
  • Content Marketing
  • The Creative Brief
  • Evaluating Communications
  • Managing Brand Associations
  • Loyalty Drivers

Module 4:

Personal Leadership

  • Career Success Factors and Derailers
  • Strategy of Influence
  • Developing Your People

Module 5:

Leading the Marketing Team

  • Agile Marketing
  • Marketing Technology
  • Brand Orchestration and Implementation
  • Great Marketing Plans

Module 1:

Developing Strategy

  • Customer Centricity and Customer Value
  • Competitive Marketing Strategy
  • Marketing in a Digital World

Module 4:

Personal Leadership

  • Career Success Factors and Derailers
  • Strategy of Influence
  • Developing Your People

Module 2:

Understanding Customers and Using Analytics

  • Motivational Consumer Insights
  • Behavioral Marketing
  • Leading with Analytics
  • How to Tell Good from Bad Analytics
  • Data Visualization
  • Marketing Automation and AI in Marketing

Module 5:

Leading the Marketing Team

  • Agile Marketing
  • Marketing Technology
  • Brand Orchestration and Implementation
  • Great Marketing Plans

Module 3:

Connecting with Customers

  • Defining Your Brand
  • Brand Design and Touchpoints
  • Content Marketing
  • The Creative Brief
  • Evaluating Communications
  • Managing Brand Associations
  • Loyalty Drivers

Case Studies and Industry Examples

Case studies and real-world industry examples offer contextually rich scenarios that allow you to dive deeper into the complexities of modern marketing solutions. In this program, you will examine how leading companies across a range of industries are evaluating and deploying innovative marketing strategies.

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement by their holders.

Program Experience

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Self-Paced Video Lectures

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Live Webinars With Faculty

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Real-World Applications and Activities

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Peer-to-Peer Learning

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Case Studies

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Office Hours With Faculty

Our Students

This program is for emerging marketing leaders across every industry who want to develop the skills, confidence, and insights to succeed at the top of the marketing organization. For participants who earned a marketing MBA a while ago, the curriculum will fill the gaps created by new technology, methods, and platforms.

A graphic representation of the profiles of students who have attended the program

Geography

  • North America—63%
  • Asia—16%
  • South America—11%
  • Europe—9%
A graphic representation of the profiles of students who have attended the program

Experience

  • 20+ years—28%
  • 15-19 years—26%
  • 10-14 years—25%
  • 0-9 years—21%

Blockbuster Program Faculty

Profile picture of course faculty NICK CAFFENTZIS

NICK CAFFENTZIS

Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative

After a career at General Electric in multiple senior marketing leadership roles, including Chief Marketing Officer GE Healthcare Digital, Prof. Caffentzis is a Senior Fellow and Adjunct Professor with the Markets and Customers Initiative and the Executive Director, Kellogg Chief Marketing Officer Program. He specializes in customer success and new solution development.

Profile picture of course faculty TIMOTHY CALKINS

TIMOTHY CALKINS

Clinical Professor of Marketing and Associate Chair of Marketing Department

Author, speaker, and consultant, Prof. Calkins helps people and organizations build strong brands. He teaches courses that include Marketing Strategy and Biomedical Marketing. He is academic co-director of the Kellogg on Branding Executive Education program.

Profile picture of course faculty GREGORY CARPENTER

GREGORY CARPENTER

Harold T. Martin Professor of Marketing, Director of the Center for Market Leadership and Faculty Director, Kellogg Markets and Customers Initiative

Prof. Carpenter is the author or co-editor of several books. His work often appears in leading academic journals and the popular press. He teaches Consumers, Culture & Leadership in the MBA program and is the academic director of two Kellogg executive programs: Kellogg’s Chief Marketing Officer Program and The Customer-Focused Organization. He is the author or co-editor of several books, and his work often appears in leading academic journals and the popular press

Profile picture of course faculty CARTER CAST

CARTER CAST

Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship

After occupying marketing leadership roles with PepsiCo, Frito-Lay, Electronic Arts and Wal-Mart, Prof. Cast, now, is an award-winning author and venture partner for Pritzker Group Venture Capital. He teaches entrepreneurship and leadership courses at Kellogg.

Profile picture of course faculty JONATHAN COPULSKY

JONATHAN COPULSKY

Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education

A growth strategist with more than 40 years of experience working in leadership at companies like Deloitte, Prof. Copulsky is a brand and strategy expert. He teaches Advanced Marketing in Kellogg’s Executive Education program.

Profile picture of course faculty GINA FONG

GINA FONG

Adjunct Lecturer of Marketing

A consumer anthropologist and principal of the Chicago marketing firm, Fong Insight, Prof. Fong helps clients channel consumer insights to delight their audience across the entire consumer journey. She teaches on the topic of consumer-centric marketing.

Profile picture of course faculty STEVEN  FRANCONERI 

STEVEN  FRANCONERI 

Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program  and Professor of Leadership, Kellogg School of Management (Courtesy) 

The director of the Visual Thinking Laboratory, Prof. Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He has also been a recipient of the National Science Foundation CAREER award and the Psychonomic Society Early Career award for his research on visual thinking. 

Profile picture of course faculty JULIE HENNESSY

JULIE HENNESSY

Clinical Professor of Marketing and Associate Chair of the Marketing Department

Prof. Hennessy's MBA and Executive Education teaching focuses on marketing strategies for long-term competitive advantage and profitability. She works often with research and technology-driven firms to help theme to become more customer-centric.

Profile picture of course faculty ERIC LEININGER

Eric Leininger

Clinical Professor, Executive Education

Prof. Leininger is a Sr. Fellow and Adjunct Professor of Executive Education at Kellogg. He joined Kellogg as part-time faculty in 2008 and full-time in 2010 after serving as a Senior Vice President at McDonald's Corporation and Kraft Foods. At Kellogg, he has filled numerous roles such as the Managing Director of Marketing for Kellogg Executive Education, Co-Founder and Leader of the Kellogg Chief Marketing Officer Program, and faculty for the Kellogg Executive Education programs on Branding, Leading with Advanced Analytics and AI, and Leading the Customer Focused Organization.

Profile picture of course faculty KEVIN MCTIGUE

KEVIN MCTIGUE

Clinical Associate Professor of Marketing, Kellogg School of Management

Prof. McTigue teaches multiple classes for the MBA and Executive Education programs at Kellogg. He is an expert in consulting, brand management, and advertising. He was involved in strategy and consulting for the global digital agency SapientRazorfish.

Profile picture of course faculty THOMAS F. O’TOOLE

THOMAS F. O’TOOLE

Associate Dean, Executive Education, and Clinical Professor of Marketing

Prof. O’Toole’s work at Kellogg focuses on connecting data science to business value creation, data-driven marketing, customer strategy, customer value management, and loyalty programs. He is a senior advisor for McKinsey & Company.

Profile picture of course faculty NICHOLAS A. PEARCE

NICHOLAS A. PEARCE

Clinical Professor of Management & Organizations

Scholar, speaker, activist, author, entrepreneur, and pastor, Prof. Pearce teaches several Executive Education courses on marketing, leadership and organizational change, as well as Beyond Diversity: The Fundamentals of Inclusive Leadership in the MBA program.

Profile picture of course faculty DEREK D. RUCKER

DEREK D. RUCKER

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research

Prof. Rucker’s research focuses on social hierarchy, compensatory consumption, persuasion, and consumer behavior, drawing on his training in social psychology. His work has appeared in leading journals and has been covered in major media outlets such as The New York Times and Time magazine.

Profile picture of course faculty MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, and Director of the Center for Research in Technology and Innovation

Prof. Sawhney is a globally recognized scholar, teacher, consultant, and speaker on business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals. His consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, and Goldman Sachs.

Profile picture of course faculty BROOKE VUCKOVIC

BROOKE VUCKOVIC

Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows

Prof. Vuckovic teaches on a variety of leadership topics, including Moral Complexity in Leadership. She takes a deep interest in multigenerational family enterprises and founder-led companies. She has been a coach to top-tier executives for nearly 20 years.

Profile picture of course faculty NICK CAFFENTZIS

NICK CAFFENTZIS

Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative

Profile picture of course faculty TIMOTHY CALKINS

TIMOTHY CALKINS

Clinical Professor of Marketing and Associate Chair of Marketing Department

Profile picture of course faculty GREGORY CARPENTER

GREGORY CARPENTER

Harold T. Martin Professor of Marketing, Director of the Center for Market Leadership and Faculty Director, Kellogg Markets and Customers Initiative

Profile picture of course faculty CARTER CAST

CARTER CAST

Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship

Profile picture of course faculty JONATHAN COPULSKY

JONATHAN COPULSKY

Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education

Profile picture of course faculty GINA FONG

GINA FONG

Adjunct Lecturer of Marketing

Profile picture of course faculty STEVEN  FRANCONERI 

STEVEN  FRANCONERI 

Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program  and Professor of Leadership, Kellogg School of Management (Courtesy) 

Profile picture of course faculty JULIE HENNESSY

JULIE HENNESSY

Clinical Professor of Marketing and Associate Chair of the Marketing Department

Profile picture of course faculty ERIC LEININGER

Eric Leininger

Clinical Professor, Executive Education

Profile picture of course faculty KEVIN MCTIGUE

KEVIN MCTIGUE

Clinical Associate Professor of Marketing, Kellogg School of Management

Profile picture of course faculty THOMAS F. O’TOOLE

THOMAS F. O’TOOLE

Associate Dean, Executive Education, and Clinical Professor of Marketing

Profile picture of course faculty NICHOLAS A. PEARCE

NICHOLAS A. PEARCE

Clinical Professor of Management & Organizations

Profile picture of course faculty DEREK D. RUCKER

DEREK D. RUCKER

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research

Profile picture of course faculty MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, and Director of the Center for Research in Technology and Innovation

Profile picture of course faculty BROOKE VUCKOVIC

BROOKE VUCKOVIC

Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows

Testimonials

"I took the Accelerated Marketing Leadership program to put some structure around my marketing knowledge and better understand where I have some gaps, as I'm leading marketing for our firm. This program was exactly what I hoped it would be. I appreciated the mix of marketing theory, real-world examples, and professional development in this program."

— Sara Lou, executive director of client services, Norton Creative

"I've been in marketing for many years, but I've never taken any formal instruction. It was nice to see that the knowledge I had already gained was mostly correct and relevant. I also learned so much more in this program from Kellogg Executive Education."

— Kristyl Karg, lead digital program manager, Workday

"The content in the Accelerated Marketing Leadership program provides a very effective set of tools and resources that I will be able to use to create some consistent frameworks and methodologies with my team and organization to improve effectiveness."

— Joe Powers, vice president of marketing, SI-BONE, Inc.

"The weekly office hour kept us accountable. Both instructors were thorough and covered important sections of the program."

— Anthony Crasto, advisor in marketing communications and thought leadership, MEA at Cigna

"The content format and accessibility of all the information online in this program were excellent."

— Tom Simon, U.S. managing partner, The Paravi Group

Tuition and Payment Options

We offer several options to help you afford tuition for the Kellogg Accelerated Marketing Leadership Program.
Available opportunities to lower tuition fees include:

Referrals – You and a colleague can each receive $500 off your tuition when you enroll together. Refer now

Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email group-enrollments@emeritus.org

We also offer a variety of payment options:

Installments – Pay in installments of 1, 2, 3, or 6 payments Learn more

US Residents (Deferred payment option available)

Pay nothing while you learn – Starting at $25 per month, flexible and transparent financing options are available through our partners, Ascent Funding and Sallie Mae.

  • What is Ascent Funding?
    Ascent Funding is a private loan organization that provides student loans for college and consumer loans for bootcamps.



    What is the process to apply for a loan?
    Once you’ve applied for your program, you can then apply for a loan with Ascent Funding. If approved, you instantly be informed. Once approved, the school will certify your loan, and you’ll sign your final loan documents. The lender will send the tuition directly to your school.



    How long will it take until I get a decision?
    If you have been pre-qualified for a loan, our simple loan platform will let you know right away. If you are not approved for a loan, you will be given the opportunity to add a co-signer to strengthen your application.



    Do I need a cosigner?
    There are two ways to qualify for an Ascent bootcamp loan: on your own or with a cosigner. Depending on your credit health, a cosigner might be required. Cosigners may strengthen your application’s overall credit health. In some scenarios, adding a cosigner may reduce your interest rate and lower your payments. If you’re concerned about your eligibility for an Ascent loan, consider adding a cosigner with strong credit health.

    You can choose to add a cosigner before you submit your loan application, or you may be given the option to add a cosigner after you apply.



    If my applications is accepted, am I committed to using the financing?
    You can request to cancel your loan after you apply. If your loan is approved and certified, the final step is for you to sign the Final Loan Disclosure. If you have changed your mind about the program or the loan, do not sign the Final Loan Disclosure.

    If funds have not been sent to your school, Ascent can easily process a request to cancel or decrease your loan. If funds have already been sent to your school, we’ll follow your school’s refund policy.



    What are the terms of the loan?
    Ascent offers a number of repayment options, including Interest-Only Repayment, Immediate Repayment, and Deferred Repayment Loans. Once you’ve begun full repayment (after the grace and/or interest-only period), your loan term will be 36 or 60 months.



    When does loan payback begin?
    You can make your first payment about one month after your program starts (interest-only repayment or immediate repayment) or three months after your program ends (deferred repayment).



    How long will I be making payments?
    36 or 60 months



    How do I find out how much my monthly payment is?
    You can determine your monthly payment by using the Monthly Payment Calculator: https://partner.ascentfunding.com/emeritusevanston/



    Are there any circumstances that would allow me to put my loan payments on hold?

    Ascent's deferred repayment plan gives you up to 9 months after graduating before your first payment is due. If you find yourself having trouble making your minimum loan payments after graduating, you can consider Ascent's Progressive Repayment option to make your payments more affordable while starting your career.



    Can I pay off my loan early?
    You can prepay your loan at any time without penalty. You have the flexibility to make early payments or fully pay off your loan without prepayment fees

  • What is Sallie Mae?
    Sallie Mae is one of the largest private student loan lenders in the industry.



    What is the process to apply for a loan?
    Once you’ve applied for your program, you can then apply for a loan with Sallie Mae. When approved, you’ll choose your interest rate and your repayment option and sign the loan documents. The lender will send the tuition directly to your school.



    How long will it take until I get a decision?
    You can receive a credit result is as few as 15 minutes.



    If my applications is accepted, am I committed to using the financing?
    After your loan is approved, you are required to sign the loan terms. Your loan is not confirmed without this signature. You have the right to cancel your private student loan as described in the Final Loan Disclosure before funds are disbursed to your school.



    Do I need a cosigner?
    If you don’t have a credit history, you will need a cosigner for your loan. A cosigner can be a parent, relative, or any other creditworthy individual. Their good credit history may help you get a loan.

    You generally can apply with a creditworthy cosigner during the application process. If you apply with a cosigner, they will have to supply their financial information in the student loan application.



    What are the terms of the loan?
    You can choose between fixed and variable interest for your loan. You can also choose one of three repayment options: Deferred Repayment, Fixed Repayment, and Interest Repayment.



    When does loan payback begin?
    You can make your first payment about one month after your program starts (fixed repayment or interest repayment) or six months after your program ends (deferred repayment).



    How long will I be making payments?
    Most loans have a 10-year standard repayment. When you apply for the loan, you will be given more information on the repayment plan.



    How do I find out how much my monthly payment is?
    You can find your monthly payment on the Monthly Payment Calculator here: https://www.salliemae.com/college-planning/tools/student-loan-repayment-calculator/.



    Are there any circumstances that would allow me to put my loan payments on hold?
    Delinquency occurs when you fail to pay all or part of your monthly student loan payment. You could be eligible for a student loan deferment, which would allow you to temporarily reduce or postpone payments on your student loans in special circumstances.



    Can I pay off my loan early?
    There is no penalty for paying your loan off early or paying extra throughout the life of your loan. You have the flexibility to make early payments of fully pay off your loan without prepayment fees

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail. Participants must complete 80% of the program to earn the certificate of completion.

Designed as a highly interactive learning experience, there are pre-determined group-based activities planned for most weeks. As such, we expect participants will commit to being present through the entire duration of the session as everyone’s learning experience is affected by each member’s attendance.

Download Brochure

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. This online certificate of completion does not grant academic credit or a degree from Kellogg School of Management.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Academic Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)

Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.